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RowOne Partners with Shayne International Holding

Furniture World News


RowOne recently announced a new custom motion upholstery program from China. Selling “Made to Order” products shipped directly to the dealer from China is a unique venture not done in the home entertainment and motion category.

Recently, RowOne introduced the Silver Screen Collection at CEDIA in San Diego.

This collection consists of 6 new styles of home entertainment seating that offers a selection of leathers, optional power headrests, and LED cupholders.

“What is unique about the RowOne® Silver Screen Collection is dealers get China direct pricing, FOB Fontana California,” says Robert Cribbs, President of RowOne Home Entertainment. Silver Screen has unique styling that is not typically found from other manufacturers.

Several styles were designed around classic cars: 1964 Mustang, 1960 Corvette, and 1954 Cadillac. The Silver Screen Collection seating designs have been in TV and movies: Mustang from Goldfinger, Corvette from Route 66 and Cadillac - a favorite of Elvis Presley.

Silver Screen boasts excellent pricing and quality. The partnership between RowOne and Shayne Holdings is key to this program. Jay Shane, owner of Shayne Holdings is very successful in manufacturing custom leather upholstery. To further grow their business, Shayne Holding is expanding into motion upholstery. RowOne is perfect for this venture.

“I have a lot of respect for Jay Shane and his company,” Cribbs states. “When Jay approached me about partnering, I jumped at the opportunity. The program will ship high quality motion seating within 30 days from China to Fontana, California, to be received by our dealers within 60 days. Shayne’s quality is superb and a great value. Shayne currently sells many of the top retailers in the country.”

Dealers that placed orders during and since CEDIA will be produced and shipped from the China factory in December. Once the factory workers get familiar with motion upholstery, production time will move forward quickly. Container direct dealers do not have to order in the same style and cover typically sold by most manufacturers. With the Silver Screen Collection, dealers can mix any combination of styles and leathers including custom orders from their customers.

“The Silver Screen Collection is a very innovative program for RowOne® Home Entertainment dealers and home theater designers!” added Cribbs. “We’re excited about this partnership and anticipate growth opportunities in the future!”

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