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Nationwide Marketing Group Acquires Digital Partner Site on Time

Furniture World News


Nationwide Marketing Group recently announced that it has acquired leading web development and digital marketing agency and longtime partner Site on Time. The Georgia-based firm has served Nationwide’s membership since 2011, and in that time, has added clients that include dealers of all sizes.

The acquisition represents many new possibilities for members of Nationwide, as the group continues a long-standing commitment to provide digital advantages to independent retailers throughout North America. This move comes on the heels of the MEGA merger providing the opportunity to concentrate the combined company’s investments into the industries most advanced offering.

Dean Sottile, who helps lead Nationwide’s ecommerce and online initiatives, shared the excitement of the group. “Site on Time has been a great partner, and as we look to continually increase our investment in supporting our Member’s digital efforts, we knew that the addition of Site on Time to the Nationwide family would represent an opportunity to make a significant impact in providing a great competitive advantage for our Members,” said Dean. He continued, “Jennifer and Greg Danko, the founders of Site on Time, are a perfect fit for our team as they too have made it their mission to provide progressive products and services that enable the independent channel.”

Jennifer Danko, Chief Technology Officer at Site on Time, shared her enthusiasm about the acquisition, stating, “Our clients have simultaneously challenged and enabled us to innovate and grow. Integration into Nationwide will allow us to leverage the most advanced technology and will enable investment in the further development of both the website platform and digital marketing capabilities we put at the disposal of Nationwide Members today, and into the future. I couldn’t be more excited about the opportunities this move represents, and the entire Site on Time team is thrilled to join Nationwide.”

The increased investment in the offerings available to date has generated excitement for long-time Site on Time clients. The CEO of Big Sandy Superstores, a rapidly growing retailer with 17 stores in West Virginia, Kentucky and Ohio, Robert VanHoose, shared his thoughts, saying ““I’m excited to hear about Nationwide’s investment in Site on Time. If I were building a digital team, Jennifer and the Site on Time team would be my top pick. They have a work ethic like no other, understand what our needs are, and have worked around the clock to get our website and digital marketing to the next level. With the Nationwide investment, I believe they now have the resources to take the websites and digital marketing of every member to a more advanced level and an even higher return on investment. Today, we treat our website as its own location and expect it to be our biggest location within 3 years, knowing that Jennifer and her team at Site on Time are fully committed to helping us get there. I thank Nationwide for realizing the future is now, and giving us a competitive advantage by putting our website and digital marketing efforts on a path that will lead to great success.”

The enthusiasm was echoed by Joe Ochs, Vice President of Sales at Bray and Scarff. When learning of the investment, he replied, “Site on Time is the ideal web provider for independent retailers like us. Their service is world-class, and we appreciate their responsiveness, creativity, and affordable pricing. We’ve been a loyal customer since 2011, and I can’t imagine trying to execute an ecommerce strategy without them. We’re excited about the investment Nationwide is making, and can’t wait to see what the Site on Time team is able to add to our digital arsenal as we go forward.”

Site on Time will be announcing a number of improvements to their platform in the coming months, most of them focused on ecommerce and leveraging Nationwide’s growing partnership with Google. These improvements will build on the success Site on Time has achieved to date in digital marketing, where they have created custom programs that have led to significant volume gains for Member-Clients, both on their websites and in their stores.

Site on Time will continue to operate out of their Gainesville, Georgia office, where Nationwide will be investing to increase their capacity as well as adding new capabilities. With a shared perspective, Site on Time and Nationwide look to help members transform the consumer experience across all touchpoints, build customer loyalty and fuel profitable revenue growth for our retailers. “We understand the challenges associated with designing and managing a digital strategy for both large and small businesses. The time is now to focus on digital and we are ready to serve the membership,” said Jennifer Danko. The entire leadership team at Nationwide is focused on performance and delivering measurable results that bring success to independent retailers. Independents who aren’t already members and want to learn more about these results focused programs, can click here to explore joining the independent channel’s leading buying, marketing, business services and digital group in North America where members are generating the greatest revenue and profit in the channel.

More about Nationwide: Nationwide Marketing Group is North America’s largest buying and marketing group for independent appliance, electronics, furniture, bedding and outdoor dealers. It is comprised of some 5,300 members, operating approximately 14,000 stores who generate an estimated $18.5 billion in sales. For information, contact 336-722-4681 or info@nationwidegroup.org.

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