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Protect-A-Bed to Showcase 40-Pillow Program at New York Home Fashions Market

Furniture World News


SleepTailor is an interactive point of sale kiosk that guides the shopper through a series of questions, then takes an image of the shopper.

Protect-A-Bed recently announced that they will debut a new bedding accessories program at New York Home Fashions Market. At the event (March 19-22, 2018), the company will showcase a new system to pair customers with premium pillows perfect for their height, body types, and sleeping styles.

"Our expanded pillow line, which now spans two collections and both fill and firmness variations, this enables us to offer the perfect pillow for practically any sleeper," says John Rachid, President of Protect-A-Bed. "But all these premium choices cannot translate to the large retail environment without the right displays and tools."

The solution, Rachid explained, is Protect-A-Bed's "SleepTailor" system. SleepTailor is an interactive point of sale kiosk that guides the shopper through a series of questions covering dimensions, personal preferences, and other important details, then takes an image of the shopper. In real time, SleepTailor then combines multiple data points using a proprietary algorithm and biomechanics model to recommend pillows that provide the alignment and preferences ideal for the user.

Once the proper model is recommended, the shopper can take the correct pillow from Protect-A-Bed's newly re-designed and expandable pillow display rack, which reflects the upscale image of any premium retailer.

"It would be very difficult for a customer to know how variables like height, density, and position will directly affect their head and neck alignment, or overall comfort," James Bell, CEO of Protect-A-Bed added. "By removing the guesswork, customers can confidently make a purchasing decision, even in a large retail environment, where sales associates may be less present."

John Rachid explained that purchasing confidence ultimately translates to increased premium pillow sales for the mass retailer. "Our philosophy is this: By creating an exceptional experience for consumers, we are doing a service to our retail partners," Rachid said. "Premium pillows represent a significant opportunity to add incremental profits. Our high-performance pillows, combined with the science of the SleepTailor system, ensure more profit dollars at the register. Then, once the customer uses the product, they will experience a greater degree of comfort and performance than other premium pillow companies can offer. This ultimately leads to a more satisfied customer, and eventually referrals and repeat business for that retailer."

New York Home Fashions attendees can get access to exclusive quarterly promotions programs, see the new pillows, and try the SleepTailor system by visiting the Protect-A-Bed showroom at 916, 230 5th Avenue in Manhattan, March 19, 2018 - March 22, 2018.

More about Protect-A-Bed: Protect-A-Bed is focused on providing a clean, healthy and comfortable sleep environment for every home. With more than 30 years of experience in bedding protection product development, over 1,800 SKUs in 40 categories, multiple awards, and a presence in 48 countries, Protect-A-Bed is recognized as a worldwide leader in mattress protection, accessories and sleep technology innovation.

Protect-A-Bed is based in the Chicagoland area. For more information, visit www.protectabed.com.


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