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BarcaLounger Launches New Communications Campaign for High Point Market

Furniture World News


Campaign, launching this coming market, includes a new website, new social media pages and a comprehensive in-store point-of-purchase program.

BarcaLounger recently announced that it is launching an integrated communications campaign, including a robust new website and social media and a comprehensive in-store point-of-purchase program.

“This is a second dawning of the BarcaLounger brand,” said Larry Smith, president and chief executive officer. “Through an integrated marketing communications program, we’re aiming to reach the consumer at every touch point with stunning product imagery and compelling messaging about how BarcaLounger fulfills our brand promise to help them enjoy life’s moments.”

The touch points include an engaging, functional and easy-to-navigate new website with a fresh look, and in-store banner stands, catalog display stands and brochures that showcase the motion specialist’s line of recliners, pedestal chairs and ottomans and sofa groups and sectionals. “Whether the consumer is encountering our brand online, in stores or in the product itself, we want them to have a consistent message and visual experience to enhance their shopping experience and create demand for the product,” he said.

Features of the new website at www.barcalounger.com include an interactive filter for the brand’s “Artist’s Lounge” quick-ship special order program that streamlines the selection process by allowing consumers to sort 70 reclining chair and sofa choices by style, mechanism type, power headrest and leather/fabric.

The website allows consumers to view products in alternate covers, order sample swatches and has a robust “Contact Us” and Store Locator functionality to direct consumers into authorized retailers.

Complementary to the new website, BarcaLounger is launching an Instagram page, a blog, YouTube channel and consumer emails and email newsletters, and will maintain its Facebook page.

The new website was designed and developed by website development firm, Spin A Web Designs, located in Jamestown, N.C. Their team created a layout, look and extensive functionality to allow the user experience to be easy and enjoyable.

Along with supporting retailers with the new website and in-store communications, BarcaLounger is supporting dealers through their BarcaLounger Express quick-ship program. “By stocking over 300 styles in our North Carolina Warehouse, we can ship 95% of all our orders in 48 hours or less,” said Bruce Sinning, vice president.

More about BarcaLounger: Founded in 1941, Morristown, Tenn.-based BarcaLounger has been ranked in the top 10 among furniture brands for unaided brand awareness for decades. The company specializes in reclining chairs, pedestal chairs and ottomans and motion sofa groups and sectionals in leather and fabric, in all styles from classic to transitional to modern.

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