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ORGATEC 2018 Presents PLANT 10.1 Event Area

Furniture World News


ORGATEC, an international trade fair for the modern working world, recently announced that it is addressing current issues of digitalization and globalization in the workplace with the PLANT 10.1 event area, breaking new ground in its presentation format.

With PLANT 10.1, ORGATEC, together with the consultancy firm Detecon and the creative agency Orange Council and in close cooperation with the artists’ group FREETERs & Friends, will design a space that will make it possible to experience new, creative approaches to the office as a space for working and living in spectacular, emotive and provocative ways. With existing, rigid organizations disintegrating, flexible and agile structures are taking their place. This is having a major influence on working environments, the design of workplaces and the mindset of all employees.

Approach with Proven Benefits
The unusual joint venture between a management consultancy, a creative agency and artists has advised and supported change in management at companies. Successfully implemented projects with Robert Bosch GmbH, SAP, Kairos Med, Innogy and Deutsche Telekom have achieved measurable successes in terms of sales growth, employee satisfaction and media impact.

The seven working environments, Co-Working, Presentation Spaces, CreativeSpace, LivingRoom and MiniHome are presented as well as spaces for creative recharging through sport and play (PlayGrounds) and areas that help discover new points of view (HochSitz). The “five big I's” – inspiration, intuition, imagination, improvisation and interaction – are the most important influencing factors in innovative thinking. And this is precisely the focus of PLANT 10.1, which will be both an emotion-driven experimental area and a stage in terms of programming and design.

It aims to show how working environments and the people in them can become “innovative tools” to support change processes in companies. In many renovation concepts for office buildings today, the focus is often solely on the functional and rational aspects of spaces, with attention being paid to whether or not the chairs match, the requirements for workplace safety are met and so on. The emotional and intuitive aspect is often neglected. The integration of cultural elements into the world of work is important for the emotional connection of employees and leads to stronger identification with the company they work for – a factor not to be underestimated in the “war for talent”.

Seven in One
The Co-Working themed area is interested in the need to focus on work separately and within a community and in the question of how the desire for transparency and flexibility can be reconciled with the need for security, effectiveness and concentration. The LivingRoom, aims to create a place where workers can feel comfortable and switch off, without forgetting about their tasks. In short: informal meetings as part of collaborative working.

MiniHome is about focusing on work without a fixed workplace. It is intended as a temporary headquarters, a “guest performance venue” in one’s own place or another company: a location that is more individual than a hotel room and more closely linked to the business. Together, many of these “MiniHomes” could form a guest campus for internal meetings.

Those who work also need to play – this could be the motto of PlayGrounds. In this area, findings from the gaming sector are transferred into tomorrow’s world of work. It presents gamification as an innovation tool.

Finding new perspectives is the theme of the HochSitz, or lookout tower. This area will showcase new approaches to illustrate how changes to old working environments can help to liberate thought processes and open up new viewpoints.

Presentation Spaces and interaction are the focus of BühneFrei, or curtain-up. Presenting, explaining and giving instructions are usually the result of top-down thinking. But does a one-way street of messages and instructions really offer the best way to learn? The aim of this area of the exhibition is to show how interactive platforms can be created in day-to-day operations in order to promote lively discourse and an active exchange of ideas.

Last but not least, the DenkRaum, or thinking space, invites visitors to improve structured stages of collaboration. The attraction of free associative forces, which a normal meeting room seldom provides, is in the foreground in this part of the exhibition space. The aim is to develop a creative atmosphere that encourages creative meetings.

In order to enter into further dialogue with international trade visitors and to clarify issues even more, all seven themed areas will be accompanied by a specific event program. For example, international speakers and coaches will make appearances on the stage in the special exhibition area or in workshops for the duration of the trade fair to offer inspiration and to enter into active discussions with visitors.

ORGATEC 2018 takes place October 23rd to 27th, 2018.

More about Koelnmesse: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include the LivingKitchen/CIKB in Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the network of the interior decorating industry, Koelnmesse offers direct access to relevant products, contacts, competence and events. For more information, visit http://www.global-competence.net/interiors/

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