Diamond Mattress Announces New Products for Las Vegas Market

Furniture World News Desk on 7/16/2018

Diamond Mattress reports that it will be heading into Summer Las Vegas Market with a multi-dimensional strategy with new products and programs and a growth story to grab the attention of retailers.

The introduction of the Reflections mattress with graphene memory foam is Diamond’s latest solution for temperature regulation that supports better sleep based on research that shows that body temperature change is a primary disruptor of sleep.

Reflections is offered as a hybrid as well as all-foam mattress. The Reflections Hybrid Cooling draws heat away from the body with a quilted, conductive Cool-to-the-Touch fabric and provides reinforced, firmer edge support with edge-to-edge pocketed coils. The Reflections Foam model consists of layers of graphene memory foam, gel memory foam and a high-density core, covered with an active Cool-to-the-Touch fabric. Each model retails for $1,199 mattress only, ships nationwide to retailers and can be drop shipped directly to the customer’s home.

“Our product innovation is focused on comfort and temperature regulation which is a major piece of the sleep wellness puzzle, “said Diamond Mattress president Shaun Pennington. “We have developed one of the most advanced temperature regulating materials available in the industry. We don’t use topical applications used by many of our competitors. Our climate control technology is integrated into the fabric, comfort and support layers. It does not require excessive explanation or a ‘leap of faith.’ Your RSAs and customers will feel the differences the second they lie down.”

Retailers will see from Diamond a broader product assortment and can learn about their custom design programs to help retailers choose “the best recipe for standing apart in their markets,” added Pennington.

Tailored solutions fuel growth
Custom solutions for their retail partners have been part of Diamond’s record-breaking sales year to date, according to Pennington. He has seen healthy demand in the performance sleep category of $799 to $1,499 retail and affordable luxury category of $1,299 to $1,999.

As a vertically integrated manufacturer with 72 years’ experience, Diamond produces a wide range of standard and custom products that enables retailers to fill in gaps or build entire programs while achieving higher margins than the commodity brand names.

“The reality is that retail is more challenging and unpredictable than ever, and everyone is facing pain points. Over-saturated and commoditized merchandising make it difficult for retailers to maintain margins and a competitive advantage, said Steve Anderson, Vice President of Business Development. "Many of the top retailers in the country seeking to maintain relevance and increase market share have turned to us to create a program that is exclusive, exciting and new, and this is where we have seen massive growth and demand. With our extensive menu of innovative materials and flexible design, we tell retailers that if you can dream it, chances are we can make it."

Customer Engagement and Service
Another aspect of adding value for retail partners is grounded in Diamond’s core value of engagement, which translates to supporting the retail sales associate with tools to inspire and motivate the RSA and the consumer. The new Diamond Mattress Experience Center launched this year engages customers on the retail floor and provides the RSA a powerful tool for sensory selling by demonstrating air flow.

“The talk in our industry is heavy with ‘the guest experience’ and this takes it to another level. We are fighting for the customers’ attention and need ways to get them excited about coming into the stores to experience the mattress and form trust in the retailer and the product,” Pennington explained.

The newly developed sales training department, headed by Vice President of Sales and Education Patrick Wolf, will further the company’s core values of engagement and customer service.

The Diamond Mattress showroom is located in the World Market Center, B-950.

More about Diamond Mattress: Diamond Mattress is a fourth-generation family-owned and operated company that has been handcrafting mattresses in the U.S. since 1946 with a commitment to superior customer service and focus on quality, value and promoting the importance of a good night’s sleep and its health benefits.