One Kings Lane Launches Platform For Online Print and Pattern Furniture Customization
Furniture World News Desk on
10/17/2018
One Kings Lane, the digital-first destination for making your home an expression of your personal style, announced the launch of Palette by One Kings Lane, the home industry’s newest innovation in print and pattern customization for upholstery furniture.
In partnership with the print-on-demand furniture brand, Cloth & Company, Palette by One Kings Lane uses new technology to make customizing furniture easier and more affordable. The new program allows customers to create their own unique pieces with personalization capabilities that have not been offered in furniture online. Palette combines the ability to customize color and scale within an assortment of patterns, along with accessible price points, short lead times and complimentary shipping.
To create a user-friendly, interactive customization experience, One Kings Lane worked with Bed Bath & Beyond Inc.’s Innovations Group to develop the 3D product visualization technology and partnered with Cloth & Company to bring Palette’s customization capabilities to life. Cloth & Company uses digital design and state-of-the-art digital printing technology to produce custom products that are shipped to the consumer in three weeks – a “click-to-ship” timeframe unmatched in the industry.
Exclusive to One Kings Lane, Palette takes customers through four key steps to design their own furniture pieces:
- Pick Your Frame & Pattern - Customers choose from 15 frame options, including headboards, chairs, settees, benches, ottomans and pillows. There are 8 patterns to choose from, ranging from a traditional chinoiserie motif to playful florals and modern stripes.
- Create Your Color Combination - A ‘Picker Palette’ allows customers to create their own color combinations within each pattern, giving them the ability to truly make the design their own. An assortment of pre-set color combinations are also available.
- Scale Your Pattern - After finalizing the pattern, customers will be able to alter the scale with a small, medium and large option.
- Pick Your Hardware - The last step gives customers the ability to choose their finishes, from legs to nailhead trim.
“The decision to build this platform has been inspired by our customers’ desire to bring their unique personal style point of view into their homes. Given all of the feedback we’ve heard from our customers, it was a natural step for us to develop Palette as a way to make upholstery customization easier and more accessible than ever before,” said Debbie Propst, President of One Kings Lane. “We know that consumers truly value the ability to participate in the designing of their own products, and we are thrilled to now be able to expand audiences with this unique new level of customization.”
“We recognize how invested today’s consumer is when it comes to individuality and design in the home space. These elements and the increasingly high expectations on delivery times have been a focus for Cloth & Company since its inception,” said Meganne Wecker, founder of Cloth & Company. "We are thrilled to partner with One Kings Lane for Palette to make truly unique customization an affordable reality for consumers. As an industry leader in style focused design and innovative retail strategies, One King Lane is the ultimate partner for Cloth & Company's speed-to-market customization technology."
In addition to onekingslane.com, customers will be able to use Palette at One Kings Lane’s Soho flagship, set to open later this month. An interactive Palette workstation will allow customers to use the new platform in person,while providing access to a range of physical samples. Palette will also be available at launch as a co-branded experience with One Kings Lane’s parent company, Bed Bath & Beyond, through its website, www.bedbathandbeyond.com.
The Studio at One Kings Lane, the brand’s in-house design services, are available both virtually and in-person at its flagship stores, to help customers in need of guidance while creating their new pieces.
More about One Kings Lane: Since launching in March 2009, One Kings Lane has established itself as a premiere home shopping destination and resource. With a breadth of the best-quality furnishings and finishing touches, One Kings Lane provides the access, inspiration, and help to create a style that is uniquely yours. A pioneer in content-led commerce, One Kings Lane speaks to a highly engaged audience via a digital-first ecosystem that includes in-house design services from The Studio at One Kings Lane; social shopping; editorial; and a seamless online shopping experience. One Kings Lane was acquired by Bed Bath & Beyond Inc. in 2016, opened their first retail experience in Southampton, NY in 2017, and is launching their New York City flagship in Soho in Fall 2018, as part of their continued retail expansion efforts.
More about Cloth & Company: Cloth & Company, founded by Meganne Wecker, is a made-to- order, tech focused home decor brand that harnesses digital design to bring collections to market with unprecedented speed without ever making a sample. Praised for revolutionizing the supply chain, Cloth & Company is based in Chicago and utilizes digital printing technology and traditional hand craftsmanship to ship customized product to the consumer in 3 weeks.
More about Bed Bath & Beyond Inc.: Bed Bath & Beyond Inc. and subsidiaries (the “Company”) is an omnichannel retailer selling a wide assortment of domestics merchandise and home furnishings which operates under the names Bed Bath & Beyond, Christmas Tree Shops, Christmas Tree Shops andThat! or andThat!, Harmon, Harmon Face Values or Face Values, buybuy BABY and World Market, Cost Plus World Market or Cost Plus. Customers can purchase products either in-store, online, with a mobile device or through a customer contact center. The Company generally has the ability to have customer purchases picked up in-store or shipped direct to the customer from the Company’s distribution facilities, stores or vendors. In addition, the Company operates Of a Kind, an e-commerce website that features specially commissioned, limited edition items from emerging fashion and home designers; One Kings Lane, an authority in home décor and design, offering a unique collection of select home goods, designer and vintage items; PersonalizationMall.com, an industry-leading online retailer of personalized products; Chef Central, an online retailer of kitchenware, cookware and homeware items catering to cooking and baking enthusiasts; and Decorist, an online interior design platform that provides personalized home design services. For more information about Bed Bath & Beyond Inc., contact Jessica Joyce, Jessica.Joyce@bedbath.com.