Nourison Hospitality Appoints New Creative Director
Furniture World News Desk on
11/12/2018
Nourison has announced the appointment of Dipesh Haria as Creative Director for its Hospitality business segment. Haria will be responsible for development of brand positioning strategies to include design trend analysis, collections, product launches, marketing, media, trade shows and sales collateral. He will collaborate with the company’s design, marketing, sales management and product development teams to help increase market awareness for Nourison’s hospitality offering.
Haria comes to Nourison with extensive hospitality industry experience. He has spent 18 years progressing through increasing roles in design, sales and project management with Oriental Weavers, Couristan, Brintons and Ulster Carpets.
“We are very pleased that Dipesh Haria has joined Nourison at this time to help further the development of our hospitality division,” said Jonny Peykar, VP of Hospitality. “Dipesh is recognized and respected by A&D firms and lodging brands as a creative force in our industry. His experience and style will be a terrific fit in our organization.”
“I am truly excited about the opportunity to join the team at Nourison and to contribute to their growing hospitality flooring segment,” said Dipesh Haria. “The company has enormous design archives and custom resources and produces unique finishes to its broadloom and rug ranges. The leadership team is well-respected and is planning for significant growth for the brand.”
More about Nourison: Nourison is a leading global floor covering company that produces extensive collections of area rugs, broadloom carpet, and home accessories at multiple price points from low to mid-market to luxury. Nourison is one of the few fully vertically integrated companies in its segment, overseeing almost every aspect of the manufacturing process. As a result, the company boasts exceptional speed-to-market, shipping more than 95 percent of its product orders within 48 hours. The focus on customer service has helped Nourison become a valued partner within the home furnishings and hospitality industries to both retailers and interior designers.
Nourison was founded in New York by brothers Alex, Steven, and Paul Peykar in 1980, and remains a family-owned company. Its product assortment includes licensed collections from well-known brands such as CALVIN KLEIN, Kathy Ireland, Waverly, Barclay Butera, Christopher Guy, and more.
For more information, visit www.nourison.com.