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Universal Celebrates Men’s Luxury in Richmond

Furniture World News


The Alton Lane showroom featuring its clothing and Universal Furniture leather furnishings.

Universal Furniture Announced that it has joined forces with Richmond-based custom men’s clothier Alton Lane, Moore & Giles leather and Elijah Craig spirits for an evening called “The Perfect Fit” in Richmond, Virginia, Nov. 14. Catering to local businessmen and women along with couples, the event brought together the key elements that define a man’s style: his clothing, his furnishings and his choice of spirit.
More than 70 men and women attended the event held at the Alton Lane showroom, which was outfitted with three vignettes filled with leather sofas, cocktail tables, chairs and recliners from Universal. “From Richmond businessmen and women to interior designers to local digital influencers, it was a full house,” said Universal Furniture Director of Marketing Neil MacKenzie.

“We were really pleased with how this event came together,” contined MacKenzie. “To execute a non-traditional event with three other brands all catering to the same audience was a great opportunity for us and our local retail partner, Williams and Sherrill.”

Along with trying out the leather furnishings from Universal, attendees perused the Moore & Giles mobile showroom and were fitted for clothing using Alton Lane’s 3D scan technology.

“We made this event more about defining your own style than selecting furniture for your living room or den,” said MacKenzie. “It’s about reaching the customer in a new way, and making them think about furnishings as part of their overall mode of expression.”

More about Universal: Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. The company’s casegood, upholstery, accent and accessory designs are developed under the brand names Universal Furniture (Lifestyle Collections), To The Trade (Interior Design) and Smartstuff™ (Baby and Child), and sold through retailers and interior designers throughout North America and around the world. Founded in 1968, Universal Furniture is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers. For more information, please visit www.universalfurniture.com.


More about Alton Lane: Founded in 2009, Alton Lane is a luxury lifestyle brand on a mission to revolutionize the menswear industry. The company offers premium custom clothing of exceptional quality and fit, through an enhanced personalized shopping experience.  Alton Lane sources their fabrics directly from the world's finest mills and works with the same tailors who produce for Savile Row in London. For more information, visit www.altonlane.com.

More about Moore & Giles: Founded in 1933 in Lynchburg, Virginia, Moore & Giles is dedicated to designing and developing the world’s most innovative and luxurious natural leathers. We take pride in the long-term relationships we have cultivated with fine artisan tanneries worldwide. Not only is it incredibly inspiring, it allows us to design and deliver an unparalleled array of natural leathers with the highest level of quality, craftsmanship, and originality. From the lobbies and guest rooms of the top hotels to the interiors of celebrated restaurants to the spaces within artfully designed homes, our leathers grace some of the most exciting and exclusive design projects around the world. In 2007, we began crafting our own line of fine leather bags & accessories as a further extension of our love for leather and our need for travel. For more on Moore & Giles visit www.mooreandgiles.com.


More about Heaven Hill Brands/Elijah Craig: Founded in 1935, Bardstown, Kentucky-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon.  Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liquer; The Christian Brothers Brandies; PAMA Pomegranate Liquer; Domain de Canton Ginger Liquer; Lunazul Tequila and Rittenhhouse Rye Whisky.

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