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Talalay Global Redesigns Las Vegas Showroom

Furniture World News


Talalay latex producer Talalay Global announced it is renovating its 2,600-square-foot Las Vegas Market showroom, giving it a more upscale and refined look to better reflect its luxury products. The exhibit space will feature dedicated areas for the Pure Talalay Bliss mattress line that, in 2019, will be produced, marketed and sold by Eclipse International, as well as a new latex pillow and topper line, and a section devoted to its OEM manufacturing.

“We wanted to recreate our space into a more luxurious environment that showcased the upscale nature of our products and stimulated new retail strategies for Talalay by our dealers. In an era of declining store traffic, dealers need to get the most out of every square foot of selling space, and our new showroom layout will help them achieve that objective.” said Jennifer Costa, vice president of marketing of Talalay Global.

Each of the four Pure Talalay Bliss models will be displayed near the main showroom entrance in a series of fully accessorized bedroom vignettes featuring darker colors accented with brass and gold highlights that create an environment conducive to sleep. The mattresses are the first fruits of a new partnership with leading mattress producer Eclipse International, which is making the line in its factories.

Adjacent to the Pure Talalay Bliss area will be the new latex pillow line display, which, in contrast to the mattress display, features the warm colors of orange, yellow and red – reminiscent of a sunrise – that stimulate the feeling of rejuvenation after waking up from a good night’s sleep. Talalay Global will also showcase a variety of its latex toppers in the rejuvenation portion of the showroom.

The remodeled showroom will be ready for the winter Las Vegas Market, which takes place Jan. 27-31. The showroom is space B-945 of the World Market Center.

About Talalay: Talalay Global is the only U.S. manufacturer of Talalay latex mattresses, mattress toppers and pillows, which are sold under many leading brand names through strategic business partners. The company also owns Pure Talalay Bliss, which sells luxury finished mattresses and pillows to mattress specialty stores and home furnishings retailers. Talalay latex sleep products provide a unique feel of comfort and support by gently conforming to body contours, while providing a naturally resilient and healthy sleep environment. More than 150 employees produce mattress cores, toppers and pillows utilizing the innovative Talalay molding process in the company’s Shelton, Connecticut, facility. For more information, visit www.talalayglobal.com.

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