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Today’s Home Joins Furniture First

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In a vote last month, the Furniture First Board of Directors approved Today’s Home as a member of the cooperative buying group. Located in Pittsburgh, PA, Today’s Home was founded in 1953 by Sigmund and Audrey Lenchner and is now owned and operated by their son, Jeff Lenchner. A third generation now works in the store; Jeff’s daughter, Rachel Lenchner Torres is director of marketing and design.

Last spring the retailer consolidated their two Today’s Home showrooms into one after selling their prime Ross Township real estate to a national tire chain. Lenchner now maintains two retailer identities in a 60,000 square foot showroom; Today’s Home shares the space with their clearance center, Designer Furniture Outlet, also known as “DFO.” In addition to the 66-year-old retail operation, Today’s Home operates two other companies, serving the business-to-business segments. TH Trade Contract serves the corporate, health, education, and hospitality markets, and TH Trade Design, the largest trade showroom for independent designers in the Pennsylvania, Ohio, and West Virginia markets.

“From time to time, we see businesses going through evolutions” said Andrew Kauffman, CEO of Furniture First. “Companies with long histories, like Today’s Home, will tweak their strategy or see a new opportunity in their markets. That’s a great time for them to join our group. We can help them through those transitions with resources that they weren’t using before and they can leverage the knowledge of our member base to improve their performance.”

 


Abour Furniture First: Furniture First is a cooperative national home furnishings and mattress buying group serving full line independent retailers with sales over $2 million. A recent analysis found that collectively the group represents $2.2 billion in retail sales through 496-member store fronts. Furniture First occupies showrooms in High Point (IHFC G-770) and Las Vegas (B530) where they display products from several of the group’s approved vendors. For more information, visit www.FurnitureFirst.com.

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