Pam Danziger
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment.
While luxury brands have accepted that they must market online, they have been much slower to accept that they must sell there as well.
While shoppers were busy furnishing and updating their homes, they were far less interested in updating the clothes in their closets.
2018 maybe the year when small businesses reevaluate their position on Amazon. Rather than trying to hold back the tide, it may be time to catch the Amazon wave.
Curating stories, where each individual product becomes an element of a bigger story is what merchandisers must do, rather than just finding, buying and shipping out product.
A recent ruling by Europe’s top court found that Coty and other luxury brands could prohibit retailers and distributors from selling products on a third-party internet platform such as Amazon and eBay.
One-third of Thanksgiving weekend shoppers participated only online while just under 40% shopped both in-store and online.
The new Bain & Company's Luxury Market in 2017 report sees the luxury market reaching a “new normal” of 4-5% annual growth through 2020.
Retailers need to ignore the forecasts of a strong holiday shopping season ahead and instead focus on what will actually turn those forecasts into a reality in their store.
The 26-year-old millennials on the road to affluence, called HENRYs (High-Earners-Not-Rich-Yet), are the customers whom retailers really need to zoom in on.
The overriding question is whether retail can attract enough new customers to spend enough to fill the gap left by down-scaling baby boomers.
The combined QVC/HSN companies suddenly emerge as a major retail competitive threat ready to do battle with Amazon and Walmart/Jet in the next retail frontier: Virtual Retail.
A rising tide of millennial wealth could result in a new luxury boom starting in the middle of the next decade, but only if brands meet this new generation with luxuries that reflect their values and world view.
In launching a Facebook advertising initiative, success depends upon recognizing why those people are there in the first place: to virtually meet and greet friends, get the news, have a chuckle and unwind.
With more than 8 times the number of customers digitally and financially bound to Amazon and with data recording each customers’ purchases across its wide range of offerings, Amazon is in the catbird’s seat to swoop in and eat Wayfair’s lunch if and when it chooses.
Traditional retailers need transformational innovation.
The past nine-year recovery has been the weakest in history, averaging only 2.1% growth over the nine-year period.
Shopper engagement is the buzzword, and creating opportunities for shopper interaction is how to do it.
What does Amazon have to do to become a major player in the home furnishings market?
Recent big acquisition news from Walmart and Amazon confirmed rumors circulating since at least April that Walmart had its eye on online men’s fashion retailer Bonobos and Amazon was flirting with the idea of buying high-end grocer Whole Foods.
Americans crave luxury in a brand new style and brands that give it to them will get the business, while those that remain stuck in the past will continue to see their U.S. sales slide.
A brand “bromance” is brewing in the luxury market between new e-commerce-driven companies and the affluent young HENRYs.
With organic growth prospects slim in the luxury market this year, luxury brands’ primary strategy is focused on beating the competition.
Suave, Unilever’s mass-market shampoo brand, “fooled a bunch of beauty influencers into thinking it was luxury haircare.”
The real reason ‘see-now, buy-now’ won’t stand the test of time is that it is inconsistent with luxury brand marketing strategy.
The luxury industry is hitting a wall. Recent studies from the global leaders in predicting the prospects for luxury market growth testify to it.
The old model of marketing - Product, Place, Price and Promotion - has been disrupted.