Hazz Design
This series delves into the terms typically used by knowledgeable, expert furniture salespeople, but often end up confusing customers.
In this installment of our refresher course on furniture materials, we will continue our discussion by looking at the terms full aniline, semi-aniline, suede and nu buck leather.
In this installment of our refresher course on furniture materials, we will look at the industry terms on Leather and Faux Leather with an eye toward a more consumer-centric understanding.
Even if you have been selling wood furniture for years, it is time for a refresher course on the layman’s (or woman’s) perception of industry terms.
Consumers perceive most composite core materials as “cardboard” so there is a fine line between disclosure and confusion if this is what you have to sell.
This series delves into the terms typically used by knowledgeable, expert furniture salespeople, but often end up confusing customers.
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