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MMPI High Point Seminars To Provide Consumer Insights

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MMPI High Point announced the addition of two new seminars to take place at the Spring High Point Market. The seminars will be held in Market Square #272 on Monday, April 27 from 9-11:30 a.m.

“What we are hearing from buyers is that they are coming to market not only to buy but also to learn how to navigate this transition that is happening in our industry,” said Karen Olson, vice president of marketing for MMPI High Point. “All three of these speakers have incredible insights to share on this subject. I know attendees will walk away from this with actionable information.”

Learn How YourFurnitureLink.com is Positioning Local Retailers for Survival and Success
Monday, 9-10 a.m.
Market Square, #272
Presenters: Vicki Semke of Mig and Tig and Jerod Lazan of Mortise Tenon

In this seminar you will learn how two successful boutique home furnishings retailers are using the Internet to drive sales through brick-and-mortar retail stores. Semke and Lazan created Yourfurniturelink.com to provide manufacturer information for consumers researching home furnishings products. There is no pricing or e-commerce on the site, instead consumers are referred to retailers in their local market to make their purchase. As budgets become tighter, American home furnishings retailers, manufacturers, distributors and Reps are forced to re-think how to maximize marketing budgets to increase customer traffic. Discover how the Internet can be a very cost-effective tool for building customer relationships and driving foot traffic into your store.

Your Customer is Still Out There, Find Out Where and What They Want
Monday, 10:30-11:30 a.m.
Market Square, #272
Presenter: Angelo Surmelis, Designer/Host from HGTV and TLC

Angelo Surmelis is the popular host of Rate My Space with Angelo Surmelis, the big budget HGTV make over series. Discover what Angelo has learned through his daily interactions with consumers through his TV shows over the past six years and as a designer for the last 15. Angelo believes the customer is still there and her needs haven't really changed that much, but who the customer is and their knowledge has. Walk away with the insight and excitement that Angelo has for this industry, which has led to the launch of his own furniture line debuting this summer.   

Both of these seminars are free and no RSVP is required.

Merchandise Mart Properties, Inc. (MMPI) is a trade show and property management firm, specializing in managing buildings devoted to wholesale showrooms and commercial office space. MMPI produces more than 300 trade shows, market events and conferences each year. MMPI manages The Merchandise Mart and 350 West Mart Center in Chicago; Market Square, the Suites at Market Square, Hamilton Market, Plaza Suites, Furniture Plaza and the National Furniture Mart in High Point, N.C.; the Architects & Designers Building and 7 W New York in New York; the Boston Design Center in Boston; the L.A. Mart in Los Angeles; and the Washington Design Center and Federal Center Southwest in Washington, D.C.

Vornado Realty Trust, owner of MMPI, based in New York City, is a fully integrated equity real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.

MMPI is the world’s leading owner and operator of showroom buildings and tradeshow facilities, bringing buyers and sellers together in more than 300 market events, trade and consumer shows and conferences each year.