The parent company of popular accent rug brand Jellybean™ reports a sharp increase in alternate markets outside of traditional “Gift” stores as a direct result of increasing categories, as well as the introduction of their award winning merchandiser on wheels.
“We have started thinking out of the box with reference to where the Jellybean™ rug can find placement” states Rusty Boone, Executive V.P. of Sales and Marketing for Home Comfort, Inc. “Once we had our displayer in place, we found that by having specific categories that appealed to different types of retailers, we have been able to expand into non-traditional gift retailers.”
Mr. Boone is referring to the expansion of the Garden themes, great for Nurseries, Animal themes, great for Pet Shops, and Fruits and Vegetables which pair up equally with both Grocery and Hardware Stores that have small home décor departments. “In today’s economy, we are working very hard to uncover new customers for our products and it seems to be working” says Boone. “Our silent salesman, the wood displayer on wheels, takes up little floor space and does the work for the retailer. They benefit from the impulse purchaser who just has to have that cute Jellybean™ design.”
About Jellybean™: Jellybean™ brand accent rugs are machine washable and indoor/outdoor. For more information on the Jellybean™ line of accent rugs, and all of the other exciting Home Comfort products, visit them at their website: www.homecomfortrugs.com or call them directly at 1-800-782-1198.
Home Comfort exhibits at all the major gift and home décor shows throughout the country. Visit them at the Atlanta International Gift & Home Furnishings Show July 8th through July 15, 2009 in the 225 Unlimited Showroom #1718 in Building 2, and from July 10th through July 14, 2009 in Building 1, Booth 7P25. Home Comfort is also exhibiting in New York at the NY Int'l Gift and Home Furnishings Show in the Jacob Javits Center at a new expanded location, Booths 7413-7419.