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Capel Launches Preferred Dealer Website Program

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Capel Rugs announced that consumers can now order Capel's full continuity line of area rugs directly online through Preferred Dealer websites.

Capel has partnered with Preferred Dealers to create and launch state-of-the-art websites, which consumers can access by selecting a rug for purchase and entering their zip code. Capel's full continuity line, including rugs, padding and cleaning supplies, can be purchased through Preferred Dealers online. By linking the convenience of online shopping to retailers' existing brick and mortar presence, Capel is leveraging online technology in an innovative way that values existing dealer relationships.

With Preferred Dealers located throughout the United States, the new e-commerce sites expand Capel's product footprint in multiple markets and support local economies across the nation.

Offering diverse search options, Preferred Dealer websites allow consumers to search by color scheme, designer or style to select a rug to match any décor in a wide variety of constructions, shapes and sizes.

These unique storefront sites are available to Capel dealers to increase revenues and provide consumers with full access to secure online shopping. Dealers can opt into the program for the initial cost to host the site and a low monthly fee. Each customizable site offers Capel's full continuity line and is regularly updated with new Capel products.

To access the nearest Preferred Dealer website, visit CapelRugs.com, select a product and enter your local zip code. For questions about this unique dealer program, call (800) 334-3711.

To browse Capel's extensive program of over 15,000 unique rugs, visit www.CapelRugs.com.