Montage Furniture Services (MFS) announced that Virginia-based retailer Grand Furniture’s strategy to maximize each sale in a difficult economy is paying off.
Through its relationship with Montage Furniture Services (MFS), Grand has consistently enjoyed successful sales in the protection plan category. In fact, the retailer boasts a nearly unprecedented high close rate on MFS protection plans – more than 89%.
“In my 15 years of experience in this business, I have rarely seen this kind of success. Grand Furniture has illustrated that they understand the importance of utilizing our unique “ I Promise” selling technique and the revenue it brings. And, of equal importance is the trust they place in us to deliver unparalleled service to their valued customers,” said John Rose, MFS Vice President of Sales.
Grand Furniture holds regular training sessions that give sales associates the tools to use MFS’s new unique “I Promise” selling technique. The “I Promise,” concept positions MFS Protection Plans as a promise that the dealer makes to the customer. The promise is not that mishaps won’t happen; the promise is that MFS won’t let the customer live with the compromised furniture that may result from those mishaps. At the sessions, sales associates learn how to apply this concept to Grand Furniture’s overall shopping experience, with the goal of removing fear from the customer’s purchasing experience.
“Grand Furniture is committed to driving the protection plan category in the spirit of great customer service. We look forward to continuing our partnership with MFS,” said Doug Bravata, Grand Furniture General Manager.
For more information about Grand Furniture, contact Doug Bravata; email dbravta@grandfurniture.com, or visit www.grandfurniture.com. For more information about MFS, contact John Rose; email jprose@montagefs.com, or visit www.montagefs.com.
Grand Furniture is one of Virginia’s premier furniture stores. Grand Furniture has locations in Norfolk, Virginia Beach, Portsmouth, Chesapeake, Hampton and Newport News and also operates two clearance centers under the banner of Grand Furniture Outlet.
Featuring a comprehensive line of underwritten protection plans, MFS stakes its outstanding reputation on its ability to deliver exceptional customer service to furniture retailers and their customers. MFS furniture protection plans cover fabric, leather and vinyl upholstery, area rugs, mattresses, wood and other solid surfaces.