National Home Furnishings Association (NHFA) announce that the “go-to” consumer web portal for home decorating, HomeFurnishings.com, is now online and available for consumers to bookmark as their favorite place to help solve their decorating dilemmas.
“Our team has worked hard to fill this consumer need and make this interactive web portal a reality,” stated Doug Kays, chairman of the non-profit NHFA. “We all know that when we have questions we consult the internet for answers. Our goal was to create one content rich site where the consumer can get answers to make her house the home of her dreams. In fact, we are also offering a $5000 Inspired Living Begins Here home decorating sweepstakes that customers can enter when they visit the site.”
Consumers visiting HomeFurnishings.com can learn how to pick the perfect sofa from Candice Olson and how to find their decorating inspiration from Jane Seymour. Christopher Lowell shares his thoughts on holiday centerpiece magic along with work from home secrets. Color specialist Kate Smith uses her background as a color strategist and creator of sensationalcolor.com to answer questions such as how to create a monochromatic tone-on-tone color scheme and how to find the perfect kitchen color as part of a regular “Ask Kate” column where consumers can send in their color questions and challenges.
Christopher Lowell states that “having been the first to demystify the home design process for millions of TV viewers I’ve always wished there was a single source where leading retailers, manufacturers and design experts could come together in a non partisan way with a united voice. Together we can offer great ‘lifestyle’ advice with candor and transparency to really help consumers define and re-define their lifestyles with the click of the mouse. So I’m thrilled to lend my voice as a contributing expert.”
Trisha McBride Ferguson, the editor of HomeFurnishings.com said that “We are bringing consumers all of the tools that they need together in one place. At HomeFurnishings.com they can get inspired and educated with fresh new decorating articles and photos, make a design plan and then find a place to shop, all on one site. And unlike other sites, HomeFurnishings.com will not be limited to just one look or budget level but will cover a wide breadth of design styles and price points for every room. We will have something for everyone and we will be continually adding new features and updates so we encourage consumers to visit often.”
For more information visit www.HomeFurnishings.com.
National Home Furnishings Association (NHFA) is the nation’s largest non-profit organization devoted specifically to the needs and interests of home furnishings retailers. NHFA’s membership comprises 2500 business entities representing over 9,000 stores in all 50 states and several foreign countries. NHFA’s mission and vision encompass the association’s commitment to helping home furnishings retailers operate highly profitable businesses that provide an exceptional level of service to the consumers who buy their furniture. The mission of National Home Furnishings Association is to provide its members with the information, education, products and services they need to remain successful. NHFA’s vision is to excel as the definitive resource for information and leadership for home furnishings retailers.