Young America, Stanley Furniture Company’s leading brand of infant and youth furniture, has announced the introduction of a three-month promotion designed to support the new Young America.
Back in September, the company introduced a new generation for its Young America brand, this one backed by a lasting promise to its customers to be “the brand you can trust.” This promise consists of four fundamental components – choice, safety, green and quality.
Last Friday, the company sent an e-blast to all qualified Young America retailers outlining the details of the Winter Retail Sales Associate Appreciation Event. “Ideally, each retailer will output and distribute the e-blast to his/her sales associates as a bulletin board flyer,” said Kevin Bowman, VP of sales for Stanley Furniture. “This flyer is designed to encourage sales associates to take our new Young America proficiency test and earn $5 for every $200 item they sell.”
According to Mr. Bowman, the company has launched an online resource via yamadeinusa.com, which is dedicated to the promotion, as well as the education of retailers about the exciting changes in the product line. Each eligible retail sales associate is encouraged to visit the site and register for the promotional event by passing a quiz that tests his/her knowledge of the new Young America. Once registered, the sales associate can re-enter the site, easily register their eligible orders electronically, and receive monthly payments from the company as the orders ship.
Page 2, The New Young America Launches Promotion Geared for Retail Sales Associates
In addition to a monthly payout for the sale of eligible items, qualified retail sales associates are entered into a drawing to win one of three grand prize trips, what Stanley Furniture Company is calling “The Great Smoky Mountain Experience.” Each of these grand prizes includes a trip to the Young America facility in Robbinsville, N.C. and a stay at the Snowbird Lodge – a combined $2,500 value.
“The goal is to help educate and encourage the driving force behind the new Young America,” said Glenn Prillaman, President and COO of Stanley Furniture Company. “From a sales standpoint, once the retail sales associate becomes comfortable with a particular product or service, the fear factor goes away. We want all retail sales associates to develop that level of comfort with Young America. And, based on the advice of some of our key retailers, we feel that incentives can’t hurt at all in this economic climate.”
Young America’s Winter Retail Sales Associate Appreciation Event will run from December 1, 2009 through February 28, 2010. For more information, visit yamadeinusa.com.
Young America is Stanley Furniture Company’s industry leading brand of infant-to-teen furniture, Built to Grow™ from crib to college. With all of its products made in the USA, Young America is the trusted children’s furniture brand for safety, broad selection and quick delivery. To learn more visit youngamerica.com.