Sealy announced that for the last 60 years, Sealy Posturepedic® has provided America with innovative mattresses that help consumers achieve the best night’s sleep possible. To commemorate the Posturepedic brand’s 60th anniversary, Sealy has introduced a new line of Sealy Posturepedic innerspring mattresses that continue to deliver unparalleled support and comfort.
A leading bedding manufacturer since 1881, Sealy’s flagship Posturepedic brand has been associated with orthopedic health since the introduction of the first Posturepedic mattress in 1950. Since then, Sealy has continued to collaborate with leading orthopedic surgeons, researchers and clinicians to develop product designs and technologies that help the world sleep better.
“Sealy is proud to have strengthened our leadership position in the mattress industry by evolving the brand for more than 125 years, while at the same time staying true to the science of sleep,” said Jodi Allen, Sealy chief marketing officer and senior vice president of marketing.
“By integrating our orthopedic roots with the latest research and technology, Sealy continues to develop consumer tested and preferred cutting-edge sleep systems. This milestone anniversary is a testament to the hard work and dedication we’ve invested into making best-in-class Posturepedic products for the last 60 years.”
Sealy’s new line taps into its heritage of support, while at the same time adding more visual appeal and comfort technology. The anniversary mattress is distinguished by attractive styling and elegant details that reflect the quality of each material, component and feature in the sleep set, such as reinforced handles and fine quilting. The entire line also features specialty foams. The cushioning conformance of memory foam provides pressure-relieving comfort, while Sealy’s proprietary Smart Latex™ adapts perfectly to the body.
Each layer of the advanced pressure relieving technology in the 60th Anniversary collection is maximized by the outstanding support and weight distribution of Sealy’s sense and respond PostureTech Innerspring™. The Pressure Relief Inlay eliminates pressure points that restrict circulation to allow comfortable sleep throughout the night.
The 60th Anniversary Sealy Posturepedic innerspring mattresses will be available nationwide spring 2010. The mattresses range in price from $899 to $1,199, retail price of queen set.
About Sealy Corporation: Sealy is the bedding industry’s largest global manufacturer with sales of $1.3 billion in fiscal 2009. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, including SpringFree™, PurEmbrace™ and TrueForm Stearns & Foster , and Bassett brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit
www.sealy.com.