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Capel Rugs Streamlines Sales Structure

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Capel Rugs announced the restructuring of its sales territories effective as of April 1, 2010. The company's dealers are newly assigned by state to regional sales managers.

"In order to meet the needs of an evolving marketplace Capel has restructured its sales force with dedicated company employees in a flexible plan that still meets the needs of our dealer channel," said Capel Rugs's Vice President of Sales Allen Robertson.

The decision to restructure is part of Capel Rugs' ongoing program to make the company more responsive to the marketplace. "Utilizing Capel employees will improve the level of service to our customers," said Robertson of the new full-time sales team.

Andrew Buchheit, Vickie Carder, Gil Flores, Laura Freitag, Jim McNally, Tom Perraud and Jake Sweeters now each oversee a designated geographic location. The new structure will allow Capel Rugs to focus more on maintaining and developing relationships with its customers and meaningful dialog with its dealers.

"Buyers have come to know Capel for its quality craftsmanship and come back year after year for our distinctive new designs and supportive service," said Robertson.

About Capel, Inc.: Capel, Inc. is based in Troy, where the company still does the spinning, dyeing, weaving, braiding and sewing for Capel's "American Original" braided rugs.

From original braids and the finest hand-knotted rugs to innovative indoor-outdoor and youth-friendly collections, Capel offers more rugs in more categories than any other rug company. The company's complete product line includes one-of-a-kind, Capel proprietary, private label and licensed designer rugs.

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