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Better Sleep Council/International Sleep Products Association Selects CJP Communications as Agency of Record

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The International Sleep Products Association’s Better Sleep Council (BSC) announced that it has chosen CJP Communications as its agency-of-record.   The Council selected CJP after a competitive review of nine agencies. CJP will support the council and its member companies with a strategic mix of digital/branded messaging, social media and traditional media relations.  The agency’s goal will be to position the mattress as the key to a great night’s sleep and a productive day. "The Better Sleep Council’s mission is to promote the importance of sleep to a consumer’s health and quality of life, and the role a new mattress plays in that equation," noted BSC Chair Jimmy Orders of Park Place Corporation. "Based on CJP’s presentation, I am confident that their team will be effective in helping the BSC communicate that message to our target audiences." ISPA Chair Don Wright of Wright of Thomasville added, "Having served on the BSC for several years, I know first hand the importance of having a strong and nimble PR firm to help promote the industry’s consumer messages.  I am excited with the firm that the BSC has chosen and on behalf of the ISPA Board look forward to working with them as we develop a new campaign strategy and promote our messages using new media."

The account will be led from CJP’s New York office, and the agency will begin work immediately. "We’re excited to add the Better Sleep Council to our roster of outstanding clients," said Jennifer Prosek, CEO of CJP Communications.  "A great night’s sleep is so important to all of our lives; we consider it a noble cause to help spread that message and empower people to learn how they can improve their sleep." About the Better Sleep Council

Established in 1979, the Better Sleep Council is  devoted to educating the public about the importance of sleep to good health and quality of life, and about the value of the sleep system and sleep environment in pursuit of a good night's sleep.  For more information, visit http://www.bettersleep.org.  About CJP

CJP Communications is among the largest independent public relations firms in the U.S. and one of the few mid-sized agencies that offers its clients a gateway to Europe through its London office. With 70 professionals working in its New York, London and Connecticut offices, CJP specializes in public relations, financial communications, investor relations, corporate communications, consumer campaigns, digital & social media, and crisis communications & issues management. CJP has been named a Holmes Report Agency of the Year and "Best Agency to Work For."  In 2009 Inc. Magazine added CJP to its list of fastest-growing private companies; visit www.cjpcom.com. 
 

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