Over 151 Years of Service to the Furniture Industry

 Furniture World Logo

Magniflex Announces Interior Designer Affiliate Program

Furniture World News on

Magniflex, Italy’s premier bedding manufacturer, announced a new Interior Designer Affiliate Program aimed at giving a boost to designers and retailers as the economy picks up.  Designers can now enjoy wholesale prices on a full range of eco-friendly mattress collections for three months, along with a convenient quick-ship capability guaranteeing a five-day delivery time directly to consumers’ homes for one low, flat rate.

"In the past few months we tested this program with 30 leading New York-area designers, and based on that success we are extending the program to the broader design community," said Marco Magni, president of Magniflex.  "We based it on what leading designers have told us they need in terms of premier, durable product, designed with sensitivity to health and to the environment, and at the best values available in the industry."

The program offers wholesale pricing to interior designers and any affiliated retailers for a period of three months after a member’s initial sign-up.  Designers are invited to visit the Magniflex showroom at 59 Crosby St. in Manhattan with clients, to sample the company’s range of environmentally-friendly, specialty mattresses and pillows.

Once an order is placed, Magniflex delivers the mattress directly to consumers through its low-cost Quick Ship capability -- only $45 for a queen mattress to the 48 contiguous U.S. states.  Magniflex has also begun shipping to Alaska, Puerto Rico and Hawaii, and is promoting complimentary shipping to all of U.S. and Canada for any 10-piece orders. 

"We are taking significant steps to help leading designers and retailers who have been hard hit during the recession," added Magni.  "When orders are placed we can have product delivered to customers’ doorsteps within a week. This not only offers savings to retailers who do

All Magniflex mattresses may be shipped vacuum-rolled and compressed by up to 90 percent, providing consumers and retailers greater convenience during the delivery process. 

Besides saving money during shipping, vacuum-packing significantly lowers the product’s overall carbon footprint.  Exhibiting at booth No. 1408 at the upcoming International Contemporary Furniture Fair on May 15-18, Magniflex will preview select models from its Classic and GeoEthic Collections. Of note are the Bellagio Lavender mattress ($2,699/Queen) featuring a removable cover infused with essential oils of lavender to contribute to deep, relaxing sleep, and the SeaCell Emotion mattress ($5,499/Queen) which has a temperature-regulating cover containing microscopic particles of marine algae fiber to aid in cellular regeneration. 

The mattress cores are made of high performance water- and plant-based memory foam materials developed by Magniflex.  The retail price of most Magniflex collections ranges from $999 to $5,499 in queen.

Magniflex mattresses are made with non-toxic, renewable and organic materials as part of the company’s long-standing commitment to innovation and to serving the environment.  Magniflex was the first mattress company in the world to have its products certified by Oeko-Tex to guarantee the absence of allergenic substances harmful to consumers and to the environment. 

Magniflex was founded over 50 years in a suburb of Florence, Italy, and today 30 million people in 70 countries sleep on Magniflex mattresses.  Known as the world leader in quality, comfort and innovation, Magniflex has a central manufacturing facility producing up to 10,000 mattresses a day, 80-percent of which are exported to countries such as Japan, Spain, Germany, Russia and the United States.  Magniflex recently opened a showroom at 59 Crosby St. in Manhattan and a national dealer network throughout the U.S. and Canada.  For more information, visit www.magniflex.com or call 646.330.5483.    

Furniture World Magazine-Business solutions for furniture retailers