World Market Center Las Vegas announced the launch of five new websites as the cornerstone of an integrated online platform to deliver more information, more tools and more productivity to those who interact with its brands.
The newly redesigned websites of World Market Center Las Vegas include a new corporate website and address (
www.wmclv.com), along with four unique event sites for WMCLV’s roster of Markets, including Las Vegas MarketTM (www.lasvegasmarket.com), Gift+HomeTM (www.giftandhomelv.com), Vegas KidsTM (www.vegaskidslv.com), and INSPIREDESIGNTM (www.inspiredesignlv.com.)
The portfolio of new sites also includes the integration of Las Vegas Design CenterTM (www.lvdesigncenter.com), which launched last year to the A&D community and consumers to support WMCLV’s year-round design business. Collectively, the new interactive experience aims to build customized market planning tools, rich resources essential to serving every segment of the home furnishings business, and to connect communities across WMCLV’s home furnishings, gift, juvenile and hospitality markets.
"Our network of new websites represents a logical extension of our on-site Market experience, delivering critical information and resources to all of our various constituents in the most efficient, most productive manner possible," said World Market Center Las Vegas President and CEO Robert Maricich."Easy to navigate and populated with everything visitors need to enjoy a more vibrant and seamless view of World Market Center Las Vegas and our shows, this new digital platform will empower industry professionals around the globe to identify new potential business partners and lay the groundwork for agreements that drive bottom-line results."
Robust and Customizable Content
The new online platform also offers registered buyers, designers, exhibitors and media a more personalized content experience through WMCommunity. Upon creating a username and password, this custom portal enables users to update their contact information and preferences, build their event schedule, view unique content and more. The WMCommunity section, which will benefit from added content and functionality over the coming weeks, allows users to:
- Streamline the registration process with dynamic lookup capabilities, allowing repeat buyers a one-click registration experience when registering for any future WMCLV event
- Manage an individual profile and share information about their business in order to enhance relevance of content and market information
- Create a custom calendar of events and seminars for Market week(s) that conveniently exports to Outlook
- View and rank products from manufacturers and market exhibitors
- Utilize matchmaking technology that allows buyers to connect with exhibitors they want to see through appointment-scheduling features
- Access an individualized message center, allowing for tailored messages from WMCLV and its exhibitors that are relevant to users’ particular points of interest
- Manage a portfolio of favorite exhibitors, with intuitive matching capabilities in order to feed new recommended resources
- Have easy access to WMCLV’s social media feeds and content
Added Value for WMC Partners
In an effort to provide further marketing value to its partners, all 1,000-plus manufacturers that are part of WMCLV’s platform and shows are given a complimentary, custom microsite – giving suppliers more tools to reach new and existing customers.
Exhibitors will benefit from a rich content portfolio on-line, including an image library capable of storing up to 25 images, video uploads, a document file for items such as product catalogues, press releases, show specials, as well as quick links to their social media accounts and profiles. Exhibitors can also take advantage of the site’s matchmaking capabilities, launching in a few weeks, allowing buyers to schedule an appointment with their company during market. The system also features lead-generation technology, recommending to buyers new suppliers at Market who fit a particular profile.
Exhibitors can easily manage all of their information and post content for multiple shows through one log-in portal. WMCLV is encouraging its exhibitors to populate their microsites over the coming weeks to ensure a robust experience for visitors.
"Our partners can truly take ownership of these microsites and build them out with content that creates a customized marketing platform before, during and after a show," said World Market Center Las Vegas Vice President of Marketing and Public Relations Dana Andrew. "The addition of this feature adds a digital dimension to the process of buying and selling that will dramatically increase the value of a business partnership with World Market Center Las Vegas."
10 free Apple® iPadsTM – One per Week Leading to Market
WMCLV is hosting a giveaway to promote online community usage and registration. Each week for the next 10 weeks leading up to Las Vegas Market, members of the online community will be automatically entered to win one of 10 free Apple® iPadsTM . One iPad will be given away each week for the duration of the promotion. Must be present at Las Vegas Market to win.
WMCLV’s website was developed in conjunction with Defero, a marketing communication digital agency based in Phoenix.
For more information on World Market Center Las Vegas, visit www.wmclv.com. The next Las Vegas Market will be held August 2-6, 2010, and will be co-located with the launch of two new events, Gift+HomeTM and VegasKidsTM. Attendees can book discounted rooms online now at www.LasVegasMarket.com. Also, find us on Facebook and Twitter.