Over 151 Years of Service to the Furniture Industry

 Furniture World Logo

Top "Bed Head" Crowned In Nationwide Contest

Furniture World News on

Contest winner Tiffany Bradley

After a nationwide vote, the unique sleep-plastered hairstyle of Tiffany Bradley was selected on June 4 by a panel of judges as the winner of the “Bed Head is Soy Stylish” photo contest sponsored by Cargill BiOH® polyols and Serta®.

Five finalists were selected by online voters at the Bed Head is Soy Stylish contest promoted through ExperienceBiOH.com May 29-June 4. A panel of judges representing Cargill BiOH® polyols, Serta®, and HGTV selected Bradley of Knoxville, Tenn., to receive the grand prize, a top-of-the-line HGTV Green Home by Serta® queen mattress set – the Shannon Cove Mega Euro Top. The four runners-up are Quineka Pembrook, Susan Trader, Gail Donaldson and Krista Wallinga.

The contest celebrated Serta’s new HGTV Green Home by Serta® mattress collection featuring Cargill’s soy-based BiOH® polyols, which replace a portion of the petroleum ingredients typically used in foam and result in a reduction in CO2 emissions in the supply chain. The mattresses are featured in the master bedroom of the 2010 HGTV Green Home in Plymouth, Mass. Public tours are available through July 2.

“It was fun to see so many people get into the spirit of this contest by submitting photos of themselves or voting for their favorites,” said Jessica Koster, marketing manager for Cargill's polyols business. “The participants helped brighten the day of anyone visiting the contest page while also calling attention to the new soy-based options available to those seeking more eco-friendly sleep products.”
About Cargill's BiOH® Polyols: Cargill's BiOH® polyols business markets renewable-based products to manufacturers of polyurethane foam for use in home furnishings and other consumer products. Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Cargill is an international provider of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 138,000 people in 67 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit
About Serta Brand Mattresses: Serta International Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection, the elegant Vera Wang by Serta® Collection and the new Trump Home(TM) Mattress Collection. For more information, visit,
www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality products.

Furniture World Magazine-Business solutions for furniture retailers