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Sealy Names New Director Of Marketing Communications

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Jamie Piper

Sealy, announced Jamie Piper has joined the company as Director of Marketing Communications. Piper joins Sealy from Whirlpool Corp., where she led marketing efforts for some of the most powerful brand names in the cooking, refrigeration and dishwasher businesses.
“Jamie has the diverse experience and proven track record required to not only lead Sealy’s marketing communications efforts, but also to excel,” said Jodi Allen, Sealy Senior Vice President and Chief Marketing Officer. “Jamie’s product launch expertise, marketing background, as well as her brand messaging and negotiation skills, make her the perfect fit.”
During her three years at Whirlpool Corp., Piper served in roles of increasing responsibility, most recently holding the position of Senior Sales and Marketing Manager. In this role, Piper was responsible for managing the sales and marketing of all cooking and refrigeration business for Whirlpool’s Home Depot account, representing more than $300 million in annual sales. Previously, Piper served as Senior Category Manager for the KitchenAid and Jenn-Air Dishwasher brands and as Category Manager for Maytag Dishwashers, successfully managing marketing and product development, while routinely exceeding expectations and sales targets.
Piper began her professional career gaining valuable marketing and sales experience in the automotive and retail industries, first in retail sales with Limited Corporation and later as a marketing manager with DURA Automotive Systems, Inc. She received a master’s degree in business administration from Michigan State University and a bachelor of science in marketing from Oakland University. At Oakland, Piper graduated Summa Cum Laude with departmental honors and was a recipient of a Presidential Scholarship. At both universities, Piper ranked No. 1 in her class.
About Sealy Corporation: Sealy is the bedding industry’s largest global manufacturer with sales of $1.3 billion in fiscal 2009. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit

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