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Celebrity Designer Christopher Lowell Creates Integrated Merchandising Display For Lighting at Las Vegas Market

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World Market Center Las Vegas, announced that it is taking an active role in showcasing innovative concepts that will help enhance the profiles of specialty segments.  The Market’s organizers enlisted renowned designer Christopher Lowell to create an integrated merchandising display for lighting and home accessory retailers. Illuminated: A Lighting &  Accessories Showcase for Success will be open daily during August Las Vegas Market, Aug. 2-6, in Building C-1096.

Lowell and his design team’s Las Vegas installation will provide lighting retailers some enlightening new ideas and teach them how to broaden their offerings to consumers while not only enhancing their lighting business but also creating a new home décor business. Attendees will learn how cross-merchandised products can enhance their retail environment, ultimately leading to stronger sales. The debut of this visual installation will be celebrated with a cocktail reception on Mon., Aug. 2 at 5:00 p.m.

“Lighting has become the latest must-have ‘home accessory’ and retailers have an opportunity to play up the consumer trend through low-footprint displays of pre-coordinated merchandise that convey that message on impact,” said Christopher Lowell.  “We want to show retailers that they can not only make money retailing these visual aids, but put across to their customers that they can play a more supportive role in their home design process than just supplying the product.”

“This not only elevates consumer confidence, but showcases the retailer as a greater home design authority opening the door to endless line-extension possibilities,” he added.

Participating lighting showrooms include:
Adesso
AF Lighting
American de Rosa
Bel Air Lighting
Besa Lighting
Cal Lighting
Crestview Collection
Crystorama
Cyan Design
Dale Tiffany
Elegant Lighting
Elk / Dimond Lighting
GKI / Bethlehem Lighting
Glow Lighting
Hi-Lite Manufacturing
Jesco Lighting
Kalco Lighting
Lamp Works
Lite Source
Lumisource
Mica Lamp Co.
Nora Lighting
Nova
Nuevo
OK Lighting
Pacific Coast Lighting
Paul Sahlin Tiffany
Prima Lighting
Quoizel
Robert Abbey
Stylecraft Home Collection
Sua International
Trend Lighting Group
Uttermost
Vaxcel International
Yosemite Home Décor

Participating accessory showrooms include:
18 Karat
Adagio Water Features
Allstate Floral
Artisan House
Bailey Street
Global Views
Howard Elliott
Lazy Susan
Paragon
Stein World
Uttermost

Emmy Award-winning host, best-selling author, and highly respected interior designer, Christopher Lowell’s mix of practical advice and infectious enthusiasm has made him one of America’s most recognized and trusted authorities in the home improvement category. Christopher has produced television programming for more than ten years, including shows such as The Christopher Lowell Show for the Discovery Channel and his current show on Fine Living Network, Work That Room with Christopher Lowell. His product licensing partners include many of America’s most respected retailers and manufacturers including Jo-Ann Stores, Office Depot, and Simplicity Pattern Co.

Las Vegas Market will be held August 2-6, 2010, accompanied by the launch the new Gift+HomeTM and VegasKidsTM. Attendees can book discounted rooms online now at www.LasVegasMarket.com.

About World Market Center Las Vegas: World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. World Market Center currently hosts the biannual Las Vegas MarketTM, the preeminent total home market along with INSPIREDESIGNTM, Gift + HomeTM and Vegas KidsTM. For more information on World Market Center Las Vegas and its shows, visit www.wmclv.com. Find us on Facebook and Twitter.

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