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The Sleep Doctor Dr. Michael Breus, Releases New Mattress Line At Las Vegas Show

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Internationally recognized sleep doctor Dr. Michael Breus, announced that he has partnered with mattress manufacturer International Bedding to create The Dr. Breus Bed™, a new mattress that he says will take the consumer beyond comfort to actually improve sleep, health, and ultimately lead to a longer, more fulfilling life. The Dr. Breus Bed™ will be unveiled next month at the Las Vegas Market.

Breus is a clinical psychologist and both a Diplomate of the American Board of Sleep Medicine and a Fellow of the American Academy of Sleep Medicine. Dr. Breus designed The Dr. Breus Bed™ by using cutting edge sleep science and the expertise of Eric Johnson, International Bedding Senior VP of Marketing and Merchandising.

The Dr. Breus Bed™ utilizes a proprietary material called TempSense™, a unique combination of sustainable, natural “phase-change materials” that work together to create a sleep surface that keeps a person comfortable and regulates consistent optimal body sleep temperature. The material incorporates natural Talalay latex and other new materials, including soy-based foams.

“We are proud to be partnering with Dr. Breus to address consumers’ real need for quality sleep that will truly have an impact on health. The Dr. Breus Bed™ addresses the most important elements of a perfect night’s sleep: consistent temperature, undisturbed sleep, pressure relief, and support,” said Tony Smith, International Bedding President and CEO. Dr. Breus agreed, saying, “After years of my patients, friends and family asking me, ‘What mattress do you think I should buy?’ I now have an answer. I’ve used my years of experience, clinical practice and research, listening to what patients want and need in a sleep surface to design a bedding collection that is completely unique. It’s about your sleep, your health, your life.” Following the August 2 – 6, 2010 Las Vegas Market release, The Dr. Breus Bed™ will be available through leading retailers across the country.

Each person who purchases The Dr. Breus Bed™ will become members of The House Call Program™, a unique after-purchase program that provides consumers with ongoing sleep health and wellness information directly from Dr. Breus. Dr. Breus will serve as a personal expert guide and coach through the transition from clients’ existing mattresses to the new sleep surface of The Dr. Breus Bed™. Dr. Breus will also be in communication with consumers through the Internet and social medias to provide education and information to improve customers’ sleep, health and overall lives.

The Dr. Breus Bed is available in Twin, Full, Queen, King and California King sizes. Consumers should see four to six options when shopping for a Dr. Breus Bed™, with pricing from $1299 - $2999 for Queen size. International Bedding is a top-10 U.S. manufacturer of quality sleep systems, with five wholly owned manufacturing facilities across the country and net sales in excess of $115 million in 2009. The company is dedicated to exploring innovative and bold ideas while maintaining a steadfast commitment to utilizing only the highest-quality raw materials. International Bedding designs, manufactures and distributes the finest sleep systems in the world, from low-cost velocity products to state-of-the-art ultra-premium collections. With over 30 years in business, the company has built a reputation for manufacturing high-quality, high-value limited-distribution brands including Europa, Miralux, Origins, the IB Classic Collection, American«Pedic, and now The Dr. Breus Bed™ collection.

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