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HFIA and UFA Put Finishing Touches on Partnership

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The Home Furnishings Independents Association (HFIA) and the Unfurnished Furniture Association (UFA) announced a new partnership that will bring many benefits to both associations members.

In the new partnership, UFA members can join HFIA at a discounted rate as branch members.  All branch members will have access to the HFIA benefits such as bank card processing, consumer finance, email marketing, freight discounts, gift cards, insurance, lighting supplies, office supply discounts, online furniture sales training, promotional tools, retail operating software, room planning kits and warehouse supplies.

HFIA is the voice of independent-thinking home furnishings professionals, said HFIA President Mary Frye. It offers business tools and solutions to help members operate more efficiently and, in return, more profitably.

Further, HFIA has a long history of helping its members save money, streamline operations and stay better informed about the industry, said Frye. We are looking forward to meeting many new members through our alliance with UFA.

UFA is a not-for-profit membership trade organization representing over 600 retailers, manufacturers and sales organizations in their unique market niche.   UFA supports their industry brand Real Wood Furniture Finished Your Way with a consumer oriented web site www.realwoodfurniture.org and through a retailer certification program which licenses qualifying member retailers and manufacturers to use the Real Wood Furniture Finished Your Way logo.  The organization advocates education and awareness to promote the unique qualities and availability of Real Wood Furniture Finished Your Way to consumers across North America.   These goals are also accomplished through UFAs annual trade shows which give retailers and manufacturers opportunities to come together and exchange ideas and information.  In addition UFA publishes a bi-monthly industry email newsletter.

This is a great opportunity for UFA members said UFA Executive Director Fred Moriarty.  UFAs focus is on our trade shows and promotion of the Real Wood Furniture Finished Your Way brand.  This partnership with HFIA will now allow UFA members to also have access to quality programs that will help them improve their operations while realizing meaningful cost savings in the process.

For more information on how the HFIA partnership with UFA will benefit the home furnishings industry, please contact Mary Frye at 800.942.HOME (4663) or mary@hfia.com.   You may also contact Fred Moriarty at 1-800-487-8321 or ufa.exdir@gmail.com.


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