The Specialty Sleep Association announced that Vicki Worden will hold a series of special briefings for manufacturers and retailers at the Summer Las Vegas Furniture Market that begins Aug. 2nd. The four briefings will educate participants on how to sell more sleep productsby addressing the safety and environmental concerns of consumers. Participants will learn how to use the right terminology and how to use the recently released SEP seal to help them sell more environmentally friendly products to consumers.
After more than a year of research and industry involvement, the SSA created a two-step label and seal that will appear on mattresses from manufacturers who join the program that informs the consumer about the minimum environmental and safety compliance levels the particular product adheres to, along with a label that lists components in the mattress.
Manufacturers in the program pay a fee to the SSA to use the label and seal, and complete an extensive application process with documentation that backs up claims. Consumers wanting further information beyond the seal and label will be able to go the SSA
The seminars will take place in the SSA showroom (C-1350). On Monday, Aug. 2, the session will be from 2:00 to 3:00 p.m.; Tuesday, Aug. 3rd from 10:00-11:00 a.m. and 2:00 to 3:00 p.m.; and Wednesday, Aug. 4th from 4:00-5:00 p.m.
Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop and/or sell specialty sleep products, including natural and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership is comprised of more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations. Retailers interested in learning more about air, water, memory foam, latex, gel, adjustable beds and green or all natural sleep products should contact SSA Executive Director Tambra Jones at: (559) 868-4187 or (559) 676-8639, tambra@sleepinformation.org or www.sleepinformation.org.