U.S. mattress manufacturer Anatomic Global says it is taking a major step toward by addressing consumer confusion related to comfort and support issues in visco-memory foam mattresses. It’s nine-bed “Sleep By Design” product line, which represents the first application of a new patent-pending “Comfort Support Architecture,” will be introduced at the Summer Las Vegas Furniture Market that begins Aug. 2nd.
Sleep By Design’s comfort design architecture takes the subjectivity and guesswork out of the visco-memory foam mattress buying process using an identification system based on the laws of physics. These new products depend on progressive layering of proprietary memory foams to create mattresses that will appeal to a broader range of consumers, which also address many of their comfort and support concerns such as the sinking feeling of visco.
The nine mattresses feature from three to seven progressive foam layers with up to 6.5 inches of visco-memory foam and lumbar support constructions incorporated into the bed depending on the comfort and support preferences of the consumer.
The “Avail Series” is designed for consumers who like to lie more on the mattress rather than “in it” based on a simple comparative assessment of their visco-memory foam surface preferences. The “Ascent Series” is designed for consumers who prefer being immersed more deeply into the visco-memory foam surface and who also want enhanced support. The “Altus Series” is designed for consumers who like an unmatched, fluid feeling, visco-memory foam but who also require lower back support.
Sleep By Design mattresses range in price from $799 to $2,999 in queen.
“The consumer is asking us to modify memory foam mattresses to provide different levels of comfort and support and to help them find the one that fits them best. We’re using our Comfort Support Architecture to systematically build mattresses that will give the consumer the comfort and support they have been looking for. We believe the consumer doesn’t want a one-size fits all product, but rather something better matched to their individual preferences that can be identified during the selling process. That is what Sleep By Design offers them,” said Anatomic Global CEO David Farley. “The early response to the concept by several of our key dealers has been very encouraging, leading us to believe that we are going to raise the industry bar with this new concept.”
“Our new design architecture allows us to ‘build by design,’ to help our retailers ‘merchandise by design,’ and ultimately allows the end-user to ‘sleep by design,’ ” he added.
Anatomic Global has always been at the forefront of innovation in the visco-memory foam space. The company was the first to introduce an ‘extreme’ open cell structure within the foam itself to address heat issues raised by consumers; the first to address sustainable global comfort through the application of bio-based foam formulas, adopt environmentally responsible manufacturing and logistics methods; and are now first to address individual consumer comfort and support – the biggest challenge in the memory foam segment of the market today.
Anatomic Global offers a broad range of proprietary plant-based EcoMemoryFoam™ and conventional foam products that appeal to a diverse consumer base, including mattresses, toppers and pillows. Its earth-friendly products use less energy to process and are vacuum-compressed and rolled for easy, fuel-efficient delivery.
Visit Anatomic Global’s showroom in space C-1584 at the Las Vegas Market.
Founded in 1989, Anatomic Global is a fully integrated, EDI capable globally positioned distribution, logistics and fulfillment-company that today incorporates the brand development and marketing insight of bedding industry leaders to meet the needs of its customers. Deeply rooted in the medical mattress industry, in 2008 the company applied its medical manufacturing expertise and launched the Ecomfort Mattress brand featuring its signature, exclusive EcoMemoryFoam™ extreme open-cell plant-based memory foam. For more information, visit www.ecomfortmattress.com.