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E. S. Kluft & Co. Introduces Mattress to Honor 70th Anniversary

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E. S. Kluft & Co. announced it will debut the “Celebration” mattress in honor of the 70th Anniversary of its Aireloom brand.  The distinctive  mattress is an addition to Aireloom’s Rip Van Winkle line, which historically had been the brand’s best seller.  The new mattress features a rich charcoal color covering embossed with an elegant gossamer silvery ribbon design that thematically highlights the commemoration of the milestone of the company’s legacy.

“We needn’t look any further than the popularity of “Mad Men” that Americans are in love with the retro look of the 40’s, 50’s, and 60’s.  Those were the company’s heyday years when Frank Sinatra, Rita Hayworth, John Wayne and Ronald Reagan were rumored to have slept on Aireloom mattresses,” said President and CEO Earl Kluft. “By bringing this mattress back consumers can have an air of Hollywood’s glamour days in their bedroom.”

The stylish darker color of the Celebration boreder offers the same curb appeal that Kluft brings to all its mattress designs and further distinguishes it from the sea of white rectangles on the retail floor. 

“While the mattress is unlike any other on the market, the hand-crafted body of the Celebration is made with the same time-proven design and performance our mattresses have been constructed with for the past 70 years. Customers know the Aireloom name is synonymous with expert craftsmanship and attention to detail,” said Kluft.  

The Celebration features the same unparalleled quality of hand- stitched side panels  and inner tufting and other qualities of the line, such as 40 pounds of cotton layering, enhanced reflex foam and latex, a sturdy center, European top and bottom and eight-way hand-tied box spring construction.  Models in the line will be available for limited distribution and priced at $2,900, $3,900 and $4,900 in queen.

The company also announced that it will debut its new line of customizable mattresses under the Aireloom name at the Las Vegas Furniture Market, August 2 The Aireloom Comfort Zone sleep system provides customers with 40 different customizable comfort combinations, while offering the expert craftsmanship and attention to detail for which Aireloom is known.

"Couples shopping for mattresses face personal comfort challenges.  No two people are alike," said President and CEO Earl Kluft. "In 2005 we introduced a now patented ‘adapt and react’ technology to luxury consumers, designed to adjust to everyone’s body shape and size, minimize motion transfer, reduce pressure areas, nurture spinal support, and give both sleep partners a healthier night’s sleep.  With the Aireloom Comfort Zone sleep system, we’re taking alternative sleep product to the next level by allowing each person to select a personalized feel for their side of the bed eliminating the need to sacrifice luxury for individual comfort."

The Aireloom Comfort Zone can be reconfigured in 40 different ways to create a luxurious, custom-tailored sleep fit. Interchangeable three inch comfort zone toppers are placed on ten inch bases made of either 830 individually wrapped coils or a latex/biofoam. The four color-coded This customized sleep system offers multiple firmness options in one bed. The color of the topperrepresents the mattressplush, medium, firm or extra firm. Suggested retail price for a queen mattress ranges from $1,999 - $2,999.

To experience the new E. S. Kluft & Co. models, visit the new Aireloom/Kluft Las Vegas showroom located at C-1524.

In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. and created the next hallmark of luxury bedding.  Kluft’s Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching.  Kluft lines feature the most advanced materials, patented designs, and technologies available in the world, including the highest quality Belgian jersey knits and damask fabrics, English nested coils, New Zealand Joma wool, natural Talalay latex, bio-based foams, and natural and eco-friendly fibers.  Kluft is available in more than 350 select U.S. retailers and internationally.  To learn more, visit www.kluftmattress.com and www.aireloom.com

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