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Industry Study Reports 39.9 Increase In Specialty Sleep Unit Sales

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Specialty sleep products company Classic Brands reported that its sales reflected the 39.9 percent rise in unit sales for the specialty sleep category at retail in June, as reported by a leading industry trade association. The rise, in specialty mattress sales, they say, "was clearly at the expense of inner-spring bedding which was up 9.8 percent for the same period over a year ago."

The report noted that while the average unit selling price (AUSP) for the period was down by 5.0 percent for inner-spring mattresses, it was only down 1.2-percent for specialty bedding. The report cited a rise in value bedding over higher-price product as the key reason for the AUSP erosion.

“Consumer demand for specialty mattresses and sleep products is very strong. One public company is reporting a 61-percent gain in the period. For a retailer, that should be a wake-up call to look at their product assortment to be sure they are adding specialty sku’s and scaling back some of their inner-spring collection,” said Classic Brands CEO Mike Zippelli.

About Classis Brands: Classic Brands designs its products domestically and is aligned to build in China to the exact specifications used in its Jessup facility.  The pricing on those products are aimed at delivering greater value to the consumer.  It sells its bedding products and accessories under the Dormia, Space Age and Natural Expressions brands, using the finest materials from around the world including all-natural and high-performance covers, lamb’s wool, Talalay and Dunlop latex, and visco-elastic memory foam.

The company offers enhanced features such as a quilted mattress tops and deluxe combination models that are comprised of memory and latex foam, as well as adjustable beds that allow each person to maximize their own sleep comfort.  Classic’s line of visco-elastic memory foam and latex mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market.  The mattresses are designed to help customers get the maximum benefit out of each and every night’s sleep.  For more information, visit www.classicmattress.com.

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