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Bob's Discount Furniture Charitable Golf Outing Raises $250,000 for Charity

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Gene Rosenberg (left) and Bob Kaufman

The 2010 Bob’s Furniture Golf Outing, an annual event staged by Bob’s Discount Furniture Charitable Foundation Inc., and Planned Furniture Promotions, raised more than $250,000 for charity earlier this month.
This year’s beneficiaries of the monies raised are the American Cancer Society’s Camp Rising Sun, Family & Children’s Aid, Connecticut Children’s Medical Center, Jimmy Fund and the American Red Cross. Organizations that have benefited from the event in prior years include Nutmeg Big Brothers/Big Sisters, March of Dimes and the Salvation Army.
“People who make their livings in the furniture industry continually rise to the occasion in terms of giving,” says Bob Kaufman, President, Bob’s Discount Furniture. “We all know that business conditions are tough for many in the industry this summer, but the number of colleagues and companies that stepped up to contribute to this annual event was truly incredible.” He adds, “More than $170,000 in checks were distributed to the charities at the gala in just one evening.”
Given that Planned Furniture Promotions (PFP) owner, Gene Rosenberg, is one of the founders of Bob’s Furniture, the Annual Golf Outing is also a favorite charity for Rosenberg and the entire PFP team. “While we work hard behind the scenes every year in preparation for this annual event, it would never be this successful without the support of all of our colleagues in the industry,” says Tom Liddell, vice president, sales and marketing, Planned Furniture Promotions.  
This year, 214 golfers participated in the special event at The Tunxis Plantation Country Club, and more than 350 people attended the gala dinner, silent and live auction and award ceremony that followed at the Farmington Club. During the dinner, a young camper from Camp Rising Sun, a camp for children who have been diagnosed with cancer, spoke about the impact the participants’ generous donations have had on her life, as well as those of other children who would be otherwise unable to attend the Camp.
In addition to the charities that benefited, other big winners of the day included local television representatives Chris LaCamera and Aaron Thomas, who led their foursome to win the Golf tournament. Special recognition went to Brandon Beck of Planned Furniture Promotions who scored a hole in one, the first in the tournament’s 23-year history.

About Bob’s Discount Furniture: Bob’s Discount Furniture is recognized as one of the most successful and fastest growing retail chains in the furniture industry. Through the Bob's Discount Furniture Charitable Foundation and Bob’s Outreach program, Bob Kaufman, Cathy Poulin and all of Bob's Discount Furniture employees support hundreds of nonprofit organizations with sponsorships and charitable contributions. For more information about the foundation and Bob's Discount Furniture, visit www.mybobs.com/charity.

About Planned Furniture Promotions: Planned Furniture Promotions, Inc. (PFP), an affiliate of Gene Rosenberg Associates, LLC, is the foremost furniture industry specialist in conducting high impact promotional sales. Since 1962, PFP has specialized in creatively planning and successfully implementing thousands of sale promotions for national, regional and local retailers of all sizes that are interested in quitting business, retiring, raising cash, and achieving other urgent goals. PFP applies its unparalleled expertise and offers a broad range of services to help retailers maximize value including purchasing inventory using its substantial buying power, management,  sales staffing, advertising, financing, and other critical areas.  To learn more about PFP, visit www.pfpromotions.com.


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