Over 151 Years of Service to the Furniture Industry

 Furniture World Logo

Whitecraft Signs Licensing Agreement With Biltmore

Furniture World News on

Casual indoor and outdoor furniture manufacturer Whitecraft announced that it has signed a licensing agreement to launch an outdoor home furnishings program for the American treasure, Biltmore, the largest privately owned residence in the United States, located in Asheville, North Carolina.  Two inspired collections are set to debut at the upcoming High Point Market to be held October 16-21.

These licensed collections will meld the handcrafted quality and exquisite design expertise of Whitecraft with the legendary sophistication of Biltmore. George Vanderbilts 8,000-acre estate, nestled in the beautiful Blue Ridge Mountains, imparts gracious outdoor living with splendid flower gardens, verandas, gazebos, and abundant outdoor activities. Now consumers can recreate that beauty in their own homes with these exceptional collections from Whitecraft.

Blue Ridge, takes its cues from a more transitional, relaxed feel and will feature tightly woven strands of WickerLoom over curvy, uncluttered silhouettes with woven trim around the table tops and legs. The collection is perfect for indoor or protected outdoor use and will include seating and dining options that are the epitome of elegant living.

South Terrace, inspired by pieces located in the Winter Garden of Biltmore House, will be an All-Weather collection crafted with resin molded over an aluminum frame with a Viro synthetic weave, designed specifically for year-round, all-weather outdoor use. This group will have a sophisticated aesthetic with exposed bamboo-inspired legs as well as chair and sofa backs with the unique fretwork designs that add visual interest. South Terrace will include seating and dining options.

Biltmore is very excited about our new relationship with Whitecraft, said Tim Rosebrock, VP/GM of Biltmores Licensing Division. Outdoor furniture is such a natural extension of our brand, and we felt Whitecrafts ability to convey the Biltmore lifestyle made them a wonderful choice to help us reach and engage consumers.

Partnering with Biltmore is such an honor, said Bill Herren, Director of Sales and Marketing for Whitecraft. With the wealth of design inspirations and ideas we are able to glean from Biltmores rich history, we look forward to creating outdoor collections that are not only beautiful and timeless, but convey the enjoyment of fine country living for which Biltmore is so well known.

About Whitecraft: Whitecraft has been designing and building quality woven casual furnishings for indoor and outdoor use for almost 90 years.  Current indoor and outdoor product lines include:  Wickerloom, Weather-Mate, and All-Weather using only the finest grade of materials and craftsmanship, with a variety of styles, finishes, and fabrics.  For more information on Whitecraft products, please visit www.whitecraft.net

About Biltmore's Licensing Division:
Launched in 1990, Biltmore's licensing division has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. Through Biltmore For Your Home and Biltmore Chateau Reserve, consumers are able to experience both the classic designs found in George Vanderbilt's grand collection of art and furnishings, and the relaxed enjoyment of fine country living.

Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Atlanta Cheesecake Company, Belk, Burton + Burton, Capel Rugs, Cottage Gardens, Cumberland Nurseries, ELK Lighting, Ellington Fans, Encore/Sarreid, Fisher Farms, Habersham, Habersham Feathers, Herter Nursery, Indital USA Stair Parts, Larson-Juhl, Manual Woodworkers & Weavers, Michigan Evergreen Nursery, Moulding Associates, Inc., Netherland Bulb Co., Oriental Accent, Peace Tree Farm, Randolphs Greenhouses, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Unique Stone, and Vita Food Products.

To learn more about Biltmore's licensing division, visit www.bringbiltmorehome.com.

Furniture World Magazine-Business solutions for furniture retailers