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Natuzzi Americas Hires Two For Brand Management Team

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(l-r) Lisa Livingston and Shannon Lloyd

Natuzzi Americas announced that it has expanded its brand management team with two new hires, adding a new, digital marketing position in order to provide more web-based features for consumers.
Joining the company as Assistant Brand Manager is Lisa Livingston. Livingston brings with her a decade of agency and corporate marketing experience, as well as a passion for marketing and branding. She reports to Robert Malko, vp of brand management, and replaces Amy Mock, who is leaving the company.
In her new role, Livingston will support senior management’s long-term strategy and marketing plans for the Natuzzi Editions and Italsofa brands, including brand strategy as it relates to trade merchandising, advertising and promotions. Additional responsibilities include the execution of marketing initiatives, while contributing to the brand’s profit, volume and market-share objectives.
Shannon Lloyd is joining Natuzzi Americas as Digital Marketing Coordinator, a new position. Lloyd, who received his BFA in Graphic Design from Appalachian State University and has worked as a freelance Internet and logo designer for the past ten years, reports to Livingston.
“One of our goals as a brand is to jump ahead of the technology curve and to raise the bar, both for the industry and for our customers,” said Natuzzi Americas president Joe Mussallem. “Adding this new position will enable us to provide more web-based features for consumers and improve the consumer experience as we move forward. We will be unveiling the first of these exciting new initiatives to dealers at Market in High Point next month.” 
According to Malko, Lloyd’s responsibilities will center on delivering innovative, effective, efficient digital marketing plans, including websites and digital promotional campaigns. Lloyd will lead the implementation of web-based marketing programs and communications, and work to improve the company’s websites in the areas of product presentation, catalog merchandising and onsite search functionality.
Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. designs and manufactures a broad collection of residential upholstered furniture and is Italy's largest furniture manufacturer. Natuzzi Group exports its innovative high-quality sofas and armchairs to 130 markets on five continents. Natuzzi consistently demonstrates leadership with cutting-edge design and advanced, vertically integrated manufacturing operations. In the Americas, Natuzzi Group is represented by three distinct brands: Natuzzi Italy, Natuzzi Editions and Italsofa. Natuzzi S.p.A. has been listed on the New York Stock Exchange since May 1993. The Company is ISO 9001 and 14001 certified.

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