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Adkins Joins Sam Moore in Product Development and Merchandising

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Wil Adkins

Wil Adkins has joined Sam Moore, the custom chair and seating division of  Hooker Furniture, in the new position of Director of Product Development and Merchandising Operations.

In the new position, Adkins will manage the product development process and offer support in both merchandising and sales. “With Wil’s extensive experience in product development, he will be a great asset to Sam Moore and have an immediate positive impact,” said Frank Richardson, vice president-sales. Adkin’s past experience includes positions with Rowe and Bassett. He graduated from Kendall School of Design.

Adkins is “uniquely qualified to cross over into multiple areas such as merchandising, product development and sales, and his experience with developing all major upholstery categories will be invaluable as Sam Moore strengthens our position in new product categories like the Accommodations modular program.”

Retailers will notice Adkin’s impact through “his attention to detail on each item that will create an enhanced value equation throughout our product line,” Richardson said. Adkins reports to Richardson.

Ranked among the nation's top 10 largest publicly traded furniture sources based on 2009 shipments to U.S. retailers, Hooker Furniture Corporation is an 86-year old residential wood, metal and upholstered furniture resource.  Major wood furniture product categories include home entertainment, home office, accent, dining, and bedroom  furniture in the upper-medium price points sold  under the Hooker Furniture brand , and sold at moderate price points under the Envision Lifestyle Collections by Hooker Furniture brand. Youth bedroom furniture is sold under the Opus Designs by Hooker Furniture brand.  Hooker’s residential upholstered seating companies include Cherryville, N.C.-based Bradington-Young LLC, a specialist in upscale motion and stationary leather furniture, and Bedford, Va.-based Sam Moore Furniture LLC, a specialist in upscale occasional chairs with an emphasis on cover-to-frame customization.  Please visit our websites at www.hookerfurniture.com, www.envisionfurniture.com, www.bradington-young.com, www.sammoore.com and www.opusdesigns.com.


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