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Sealy Launches Digital Campaign To Promote Memory Foam & Latex Line

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Sealy, announced the upcoming launch of a new online campaign and microsite, SimpleHealthyRest.com, to promote its Embody™ by Sealy memory foam and latex line of mattresses. The website and an adjoining consumer sweepstakes and video contest launch on November 1.

The national consumer sweepstakes and contest are open to anyone who visits the microsite and features themed prizes such as a trip for two to Patagonia in Argentina (Embody incorporates Polartec® material also featured in Patagonia® outerwear), a bedroom makeover, Embody mattresses and smartphones.

Following the successful launch of an Embody Facebook page and Twitter feed in early August, this campaign showcases Sealy’s expansion into the digital marketing space. “Sealy understands that consumers are investing considerable time toward product research prior to moving forward with large purchases,” said Jodi Allen, Sealy Chief Marketing Officer. “Using this consumer insight, we’re migrating more and more into the digital space to help educate consumers and provide information in an easy-to-understand manner. Our recent re-launch of Sealy.com, Embody Facebook and Twitter presence are examples of our increased investment toward interactive marketing programs.”

SimpleHealthyRest.com will serve as the platform where consumers will be able to register for the larger sweepstakes as well as provide user-generated video content centered around simple, healthy rest. The video contest will encourage the participants to share their video in various social mediums, including You Tube, Facebook and Twitter. In addition to the user-generated content, SimpleHealthyRest.com will feature short videos from Sealy’s Athlete Ambassador program – athletes who lead active lifestyles and have a need for simple, healthy rest and recovery. The website will also feature interactive Embody product information, highlighting key attributes, such as exclusive Polartec® BodyClimate® fabric which allows for its superior breathability.

Consumers are invited to enter contest by uploading video of what a simple, healthy rest means to them via their YouTube account All participating videos will be featured on SimpleHealthyRest.com for public vote where 12 finalists will be selected for a chance to win one of six Embody mattresses.

In August, Sealy invited consumers to become Embody fans and followers on Facebook (www.facebook.com/embodybysealy) and Twitter (www.twitter.com/embodybysealy), respectively. Through the new site and social media channels, consumers are able to converse directly with the brand on the topics of sleep and health and are the first to know about various contests and promotions, while having direct access to relevant sleep articles and new product information.

About Sealy: Sealy is the bedding industrys largest global manufacturer with sales of $1.3 billion in fiscal 2009. The company manufactures and markets a broad range of mattresses and foundations under the Sealy, Sealy Posturepedic, Sealy Embody, Stearns & Foster and Bassett brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, visit http://www.sealy.com.

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