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Sealy Unveils Web Solutions Program For Retailers

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Sealy, announced the launch of a new educational tool for its retailers – a web solutions program that helps retailers create customizable, affordable websites to enhance their online presence. The new program is designed to create consistency among Sealy retail partners’ E-commerce sites and maximize online potential.

“We continue to work closely with retailers to educate them about interactive marketing
and how it can best be leveraged to generate sales in the mattress industry.” said Jodi Allen,
Chief Marketing Officer, Sealy. “We wanted to provide an E-commerce-capable website
template for our retail partners to help them meet the expectations of consumers who are
researching product and product experiences online.”

Retailers will be able to choose from five different website templates, enabling them to create effective E-commerce platforms, through which they will be able to sell Sealy products,
plus the rest of their inventory. The websites, which are search engine-friendly, will provide
retailers the option to sell product online, offer special discounts to consumers, share
information to market their businesses and link to their social media sites. Sealy’s web solutions
program is available to Sealy retailers beginning November 1.

The new web solutions program is the latest of the educational tools Sealy offers its
retailers, bringing added value to business owners across the country. One other program that is available to Sealy retailers is the University of Sleep. The University of Sleep online training program was introduced in 2007 to provide assistance to Sealy’s retail partners with a training system that informs sales associates about Sealy’s products and develops their knowledge and selling skills.

About Sealy: Sealy is the bedding industry’s largest global manufacturer with sales of $1.3 billion in fiscal 2009. The company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Sealy Embody™, Stearns & Foster® and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit
http://www.sealy.com.

Furniture World Magazine-Business solutions for furniture retailers