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Universal Furniture Expands Container Pricing Program

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Universal Furniture Inc. announced that it has extended its Smart Mix 500 program announced earlier this year for West Coast dealers, to the 48 contiguous states. The program offers direct container pricing for minimum orders of 500 cubes – the equivalent of as little as three bedroom suites – for any mix of Universal products and collections.

“We’ve had such a positive response from dealers in the original 11 Western states that we are expanding the program to include the 48 contiguous states,” says Steve Lush, Universal’s vice president of sales Eastern region. “The combination of direct container pricing, quick delivery from our Shanghai warehouse, and lower inventory carrying costs provides our dealers with a significant competitive advantage.”

With Smart Mix 500, dealers can mix orders from Better Homes and Gardens® by Universal and Paula Deen Home with any of the other Universal collections. Products are shipped, on average, in less than two weeks from Universal’s high cube, automated Shanghai warehouse capable of holding 1800 containers of inventory. Zenith Global Logistics receives the product in one of several domestic distribution centers and delivers it to the dealer, usually within five business days.

For more immediate needs, products can be shipped from domestic inventories in 10 days or less from the 350,000-sq.-ft. warehouse at the Universal headquarters in High Point.

“Dealers who have been using Smart Mix 500 tell us it provides them with better merchandise flow and they are able to take advantage of near-direct container prices without a large inventory investment. This in turn enables them to achieve key price points on their floors and in their advertising,” Lush  says.  “Our East Coast dealers have been asking when we would expand the program, and we are happy to be able to do it now.”

Universal Furniture International, Inc. offers good, affordable, smart design.  A highly regarded source for beautiful home furnishings at attractive prices, the company offers design excellence and exceptional manufacturing processes from its dedicated facilities in China. Universal Furniture offers its collections through fine home furnishings retailers throughout North America and in numerous other countries. For more information, please visit www.universalfurniture.com.

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