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Mattress Firm Acquires Maggie's Enterprise, Inc.

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Mattress Firm, Inc., one of the nation’s leading specialty mattress retailers, announced that it has purchased Maggie’s Enterprise, Inc. and acquired its 26 Mattress Discounters locations in the Virginia Beach and Hampton Roads, VA marketplace.

Maggie’s has operated its mattress retail operations since 1986 under the Mattress Discounters’ name pursuant to a long-term license agreement, which will remain in place. As a result of the strong leadership position and brand awareness in the Virginia Beach and Hampton Roads markets, the stores will continue to operate as Mattress Discounters.  President of Maggie’s, Roger Magowitz, will join Mattress Firm as the Charitable Advisor, a new role to the company. He will spearhead charitable and philanthropic efforts and continue to focus on the Seena Magowitz Foundation, which raises money and awareness to find a cure for pancreatic cancer.

“We are excited to bring Maggie’s well-established locations into the Mattress Firm network. This is a great opportunity to combine our scale with an experienced and proven leadership team to continue to grow the Mattress Discounters business,” said Steve Stagner, Mattress Firm CEO. “Additionally, we are glad that Roger will have an ongoing role at Mattress Firm. He is an icon in the bedding and furniture industry and has done a phenomenal job building a successful business.”

Magowitz founded Maggie’s in 1986 and has built his business to a multi-million dollar enterprise with strong store averages, healthy market share and a memorable and trusted brand in Virginia and North Carolina.

“I couldn’t be more pleased to have a company like Mattress Firm carry on what I started more than 25 years ago,” said Magowitz. “Their organization has the ability to build on the foundation created by my team and me and take the business to new heights. Mattress Firm is a great cultural fit and it is especially gratifying that the people that have been with me for so long will get an opportunity to work for such a wonderful company.”
About Mattress Firm: Houston-based Mattress Firm (
www.mattressfirm.com) is one of the nation’s premier specialty bedding retailers, offering a broad selection of both traditional and specialty mattresses from leading manufacturers, including Tempur-Pedic, Sealy, Simmons, Stearns & Foster, and Sleep to Live. Founded in 1986, Mattress Firm’s purpose is to improve lives one night at a time. With more than 600 stores across 22 states, Mattress Firm offers consumers the benefit of highly trained, knowledgeable sales professionals, a broad product offering and competitive prices in an attractive and comfortable store environment.

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