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Bill Forberg Launches New Store, Shelter Furniture in Toronto

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Toronto Furniture veteran Bill Forberg, formerly of the well-known Decorium brand, announced the recent launch of a new venture into the Toronto market.

Shelter Furniture is an upbeat and eclectic urban warehouse style store that aims to debunk design and bring high standards and fresh modernity to a wider audience who want to express their individuality with good-quality and affordable design.

Located amidst a community of home furnishing & renovation stores in the Caledonia/Castlefield area, Shelter Furniture is designed to be a place to Explore, Discover, & Create. “As a boutique oriented store, we prefer to think small and are here to help create unique environments which are both sophisticated, cultured and intimate.” said Mr. Forberg.

“Compromising is not part of our vocabulary," he continued, "We never put out a tasteless design for the sake of appealing to a wider audience. We recognize our customer’s individuality and are sensitive to the space they envision for themselves. We want our customers to create the perfect environment that they can express who they are and turn their house/condo into a home”.

Shelter Furniture sources products from all over the world to find beautiful hom furnishings that stand out from the clutter found in the Toronto furniture market. Shelter’s offerings are contemporary and different by design and value. A combination of retro-chic, mid-century and modern, are woven together from a large variety of living room, bedroom, dining, lighting, art and accessories which fill this 22,000 ft, space. There’s more than enough décor eye candy in hot new colours and designs, blends of textures and fabrics to inspire and excite the savvy and discerning, yet price conscious consumer.

“Live with the things you love” is a core philosophy according to Darryl Forberg, one of Shelter’s principal design team, along with Jesse Rockett who also bring their combined industry background to the table and are close to the market pulse of Shelter’s
audience.

With a spacious stocked store, knowledgeable and patient design associates, Shelter Furniture helps customers to feel that much more at home.

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