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Bedding Industry Takes Center Stage at 2011 Winter Las Vegas Market

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World Market Center Las Vegas’ 2011 Winter Las Vegas Market, Jan. 24-28, announced that it will highlight all that is new in the mattress and bedding categories through a week of exciting events, including the “Dream Big” display that will take over the Grand Plaza and a new “Get Your Z’s” promotion that will award one lucky attendee with a dream vacation.

World Market Center Las Vegas’ “Dream Big” market week will feature a dynamic courtyard display of the latest products and sleep innovations from such leading companies as Serta, Five Star Mattresses, Kingsdown, Pure Latex Bliss, Leggett & Platt, Natura, Sleep Harmony by Glideway and Spring Air. This high-impact showcase is in addition to the hundreds of new products that will be on display in 80-plus mattress and supplier showrooms at World Market Center, including Comfort Solutions by King Coil, Magniflex, Organic Mattresses Inc., Sealy, Simmons, Tempur-Pedic North America, Specialty Sleep Association plus many more.

In addition to being introduced to the newest sleep and bedding innovations and designs, market attendees also will enjoy an opening reception on Monday night complete with cozy surroundings, a comfort-food menu and an exciting live performance that blends world-class Las Vegas entertainers choreographed with mattress merriment. The performances, inspired by the Emmy-winning television show Glee, will also run on Monday and Tuesday in the Grand Plaza.

To ensure attendees see all that mattress producers are debuting this winter, the first of its kind “Get Your Z’s” promotion calls on buyers and retailers to collect a “Z” by visiting participating showrooms or booths. Collected “Z’s” may be scanned with a smartphone and redeemed at the “Get Your Z’s” information booth in the Grand Plaza. The buyer who collects the most “Z’s” (one per showroom) will win a five-star, all-expenses paid dream vacation. The winner will be announced after Winter Market and need not be present to win the grand prize. Buyers can check listings on-site for participating showrooms.

“Las Vegas Market is the undisputed epicenter for the mattress industry, where virtually every supplier formally introduces their newest bedding designs, products and technologies,” said World Market Center Las Vegas President and Chief Executive Officer of World Market Center Las Vegas Robert Maricich. “The ‘Dream Big’ program for our Winter Market is designed to elevate one of the most important categories in Las Vegas with exciting promotional events that drive a substantial amount of traffic to our mattress showrooms.”

During 2011 Winter Las Vegas Market week, attendees are invited to take part in the following panel discussions and presentations focusing on the bedding market:

Bedding Outlook Report: Presented by Furniture Today and World Market Center Las Vegas, Tues., Jan. 25, 8:30 a.m.– a panel discussion with key mattress suppliers and retailers will join Furniture Today Executive Editor Dave Perry in reviewing and interpreting the 2011 Bedding Outlook Report.

Save Money, Maximize Your Communications Outreach: Presented by Better Sleep Council (BSC) and World Market Center Las Vegas, Tues., Jan. 25, 11:00 a.m.– BSC leadership will host a lively discussion on how retailers can incorporate Suite 7, the BSC’s newest web series promoting the importance of a good night’s sleep, as well as other social media platforms into successful and cost-effective communications outreach plans.

Selling “Green” Truthfully and Legally: What Consumers Want to Know and What Retailers, Manufacturers and Suppliers Need to Know: Presented by Specialty Sleep Association and World Market Center Las Vegas, Tues., Jan. 25, 2:00 p.m.– SSA environmental consultants will give a presentation focusing on the fact that “Green” sells, especially to female customers, but only if it’s legitimate. The session will provide attendees with a thoroughly researched marketing program for consumer education and environmental selling claims.

Winter Market’s “Dream Big Bedding Days” follows World Market Center’s inaugural“Kick-Off to Bedding” events last January which had a ‘playing to win’ theme, coinciding with the Superbowl, and featured a talk by legendary football Hall of Famer Archie Manning.

Las Vegas Market will be held January 24-28, 2011, accompanied by Gift+HomeTM and VegasKidsTM. Attendees can register for January Market, view all market events and programs, and book discounted rooms online as low as $44 by visiting www.LasVegasMarket.com.

About World Market Center Las Vegas: World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. World Market Center currently hosts the biannual Las Vegas MarketTM, the preeminent total home market along with Gift + HomeTM and Vegas KidsTM. For more information on World Market Center Las Vegas and its shows, visit www.wmclv.com. Find us on Facebook and Twitter.

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