Richard Graves
Marco Confalone, president of Leda Furniture, announced that Richard Graves has teamed up with the North American casegoods manufacturer again to head up US sales and marketing efforts. Graves formerly served in the same position for the company from 2003 thru 2006.
"Our family and company is very pleased to have Richard join us again as we work together to not only grow the US market presence of our fine line of casegoods products, but also strengthen our importance and commitment to retailers and designers".
Graves adds, "I thoroughly enjoyed my previous tenure with Leda Furniture and the Confalone family. I look forward to representing this wonderful domestically made product again".
Leda Furniture currently maintains showrooms in High Point, Toronto, Chicago, servicing the residential, office contract and hospitality sectors in Canada, US and abroad with their furniture designs, all of which are manufactured domestically in Canada.
Leda’s current marketing plans focus on strengthening their Leda Advantage campaign, implementing phase II of a fabric expansion program, focusing on domestic product production and debuting their most ambitious new residential collection at the upcoming High Point, showroom IHFC H-1112.
"Having worked with Richard before we are very pleased to welcome him back to the Leda family and are confident in his abilities to strengthen our position in the American marketplace." adds Confalone. “We have a great future with Leda Furniture and look forward to working with our retailers in building successful partnerships and overcoming the challenges we all face in our industry today.”
Having Graves join the Leda team will allow Confalone to focus on the Canadian residential market as well as Leda’s office contract and hospitality sectors.