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The Bombay Company Launches at Kroger Co. Stores

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The Bombay Company, the iconic home decor brand, announced that it will once again be available to consumers nation-wide thanks to its first major in-store distribution deal since its return to market last year. Starting April 24, 2011, select Bombay merchandise will be available at 180 Kroger Co. stores including Dillons Marketplace, Fred Meyer, Fry’s Marketplace, King Soopers, Kroger Marketplace and Smith’s Marketplace locations.
 
The multi-department and marketplace retailers will feature the collection’s décor items, including mirrors, vases and novelty accents, as well as furniture pieces such as chairs, upholstered pieces, accent tables and iconic Bombay coffee tables. The Bombay items will only be available in store.
 
“Bombay has always stood for value luxury and time-tested quality,” said Wil Hollands, president of Hermes-Otto International, the owner of The Bombay Company brand.   “We are proud to partner with a group of retailers that represent those same qualities and are excited that consumers across the country will once again be able to shop for Bombay products in store.”
 
Select doors will merchandise its Bombay offering in a branded soft shop to showcase the range of the collection. The items range in price from approximately $6.99 - $399.99.
 
Once a multi-channel retailer with more than 450 stores and nearly $600 million in annual retail sales, Bombay has been repositioned for the wholesale market with programs suited to specialty, department and mass channels. The Bombay Company’s collection is founded on wood furniture, embellished accessories and tabletop collections distinguished by classic styling and unexpected detail. Bombay continues to rank among the most recognized home décor brands, according to company research.
 
Starting this month, Bombay product will be available in approximately 180 Kroger Company locations.

About Bombay Brands, LLC: Bombay Brands, LLC (www.bombaybrands.com) is a brand management company which owns, markets and licenses the Bombay trademarks globally. Since its formation in February of 2008 by a joint venture between Hilco Consumer Capital - Chicago and Gordon Brothers Brands – Boston, Bombay Brands has partnered with best in class companies to revitalize, extend and maximize the Bombay brand globally across multiple categories within the home furnishing and accessories industries.
 
About Kroger Co: Kroger, the nation’s largest traditional grocery retailer, employs more than 338,000 associates who serve customers in 2,458 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 786 convenience stores, 361 fine jewelry stores, 1,014 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, visit
www.kroger.com.

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