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Dale T. Read Retires From Bedroom Magazine, Pursues Marketing /PR/ Strategic Consulting Business

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BEDROOM Magazine announced that Dale T. Read, President and CEO of The Marketing Arm Group, Inc. of Charlotte, NC has retired.

This completes Mr. Read's long-term plan to phase out of the management and direction of BEDROOM Magazine. The former BEDROOM Magazine Publisher will now assume full-time duties as a “free-lance” writer, PR, advertising and strategic marketing consultant offering services to suppliers manufacturers and retailers in the mattress, bedding and home furnishings industry.

Read, who published BEDROOM Magazine for 16 years, last served as the magazine’s senior writer, has now assumed responsibility as the President of The Marketing Arm Group, Inc., a full service marketing, advertising and PR consultancy service, which Read and his partner Melanie S. Burk-Read created in 2003. Prior to creating BEDROOM Magazine, Read had worked in the advertising and marketing agency business since 1975.  Read created a previous full-service agency, Read, Tatulli and Purdy, Inc., in Providence, RI in 1993. In 1987 Read created his first business-to-business, technical–industrial marketing, advertising and PR agency under the name RTD/Read, Inc. From 1975 until 1987 Read worked for four different full service advertising and marketing agencies in the Greater Boston and Providence, RI areas.

Christopher Schriever, the magazine’s Publisher added, “while we will miss having Read on staff as our Senior Writer, we will continue to to celebrate the great successes and praise we’ve received on the ‘new’ BEDROOM Magazine." 

Since taking over the publication in July of 2010, Schriever and his team have dramatically changed the publication that reaches more than 18,000 bedding and mattress retailers.   “We will continue in the tradition of providing coverage of current product insights, trends in marketing and the latest information from a myriad of mattress and bedding manufacturers. This information should help retailers’ better stock their showrooms with products that will sell and in turn improve margins,” Schriever said.
 
Read will continue to offer free-lance services to the magazine, writing assigned articles,  and he will edit and post news stories, forum articles and blogs to
www.BEDROOM-Mag.com and www.sleepinformation.org, the Specialty Sleep Association (SSA) website. Read currently is working for manufacturers and suppliers in the mattress, bedding and sleep accessories field. For further information contact, Dale T. Read at daler@rtppub.com or phone (401) 864-4257

About BEDROOM Magazine: BEDROOM Magazine has been the champion and advocate covering the innovative, new technology driven sleep products industry for more than 17 years. BEDROOM provides retailers, manufacturers and suppliers with the foundation and knowledge of sleep products industry.  For more information, visit www.bedroom-mag.com.
 
About Blue House: Blue House is a design firm with extensive marketing and publication-management experience. Services include marketing strategy, concept development and design; advertising, exhibit and sponsorship sales; as well as print, mail and distribution management. For more information, visit us at
www.bluehouse.us.
 

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