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Magniflex To Introduce Redesigned DualComfort Magnifico Mattress At Summer Las Vegas Market

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Leading European bedding brand Magniflex announced it will present its newly redesigned DualComfort Magnifico at the Las Vegas Furniture Market this August 1 to 5.  Featuring the anti-static energy and odor eliminating properties of pure silver, the Magnifico is one of the company’s most popular models for its all-season, customizable comfort. With its reversible silk and cashmere covering fabric, wrapped around two side-by-side dual-comfort cores, it delivers four comfort feels in one mattress.

“Based on retailer requests we have made one of our most popular Classic mattresses softer, while still maintaining proper orthopedic support. This allows retailers to sell a product that’s filled with numerous health benefits -- packaged in a much more luxurious feeling mattress,” said Magniflex Global Sales Director Marco Magni. 

Part of Magniflex’s Classic line, the Magnifico features the company’s signature Argento™ fabric. “For years silver has been incorporated into high-performance athletic wear for its anti-microbial and thermo-regulating abilities which keep the skin feeling fresh, dry and cool,” added Magni.  “Silver also lends anti-static properties that help dissipate electrostatic energy accumulated in the body during the day, resulting in more healthful sleep.” 

The mattress cover, which is removable for easy laundering, hypoallergenic and dust-mite resistant, is made with cashmere and silver fibers on one side (ideal for cooler months) and on the reverse, silk and silver fibers for warmer months.

Under the cover is the ingenious Dual Core design, which allows a couple to fully customize their sleep experience. Simply zip off the cover and flip either of the single cores to “soft” or “firm” feels.  Co-sleeping is never a compromise when you can tailor the bed to a couple’s individual comfort preferences. 

Magniflex has added more layers of its patented temperature-neutral Memoform® to both “soft” and “firm” sides, resulting in a more plush, luxurious-feeling mattress. The cores includes three separate zones of weight support to key parts of the body and Elioform®, an enhanced water-expanded patented material for orthopedic support. The combined process is treated with Airyform technology to ensure the best possible ventilation between the layers of foam.

The Dualcomfort Magnifico retails for $3,599 in queen and is available via Quick Ship, the company’s five-day drop ship program which includes models ranging from $1,099 to $3,999.  Quick Ship will also include the Magniflex Naturally line, foundations for all mattresses, Memoform mattress toppers available in 3”, 2” and 1” profiles, and the new Coolmax Accessories program featuring eight ergonomic pillows for home, office and travel. Retailers can guarantee five-day delivery time directly to consumers’ homes for one low, flat rate -- $45 for a queen mattress to the 48 contiguous U.S. states and to Canada. 

Located in the Specialty Sleep Association exhibit, space C-1350, Magniflex will present the new Magnifico alongside its other best-selling collections including the DuoForm XM, Riposo and Buongiorno in the Classic line, the Linen Experience in the Naturally Magniflex line, and a full accessory and Shop-in-Shop program featuring premium Coolmax® pillows. 
Magniflex has also begun shipping to Alaska, Puerto Rico and Hawaii, and is promoting complimentary shipping to all of U.S. and Canada for any 10-piece orders. 

About Magniflex: Magniflex was founded over 50 years in a suburb of Florence, Italy, and today 35 million people in 76 countries sleep on Magniflex mattresses.  Known as the world leader in quality, comfort and innovation, Magniflex has a central manufacturing facility producing up to 10,000 mattresses a day, 80-percent of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada.  Magniflex recently opened a national dealer network throughout the U.S. and Canada.  For more information, visit www.magniflex.com or call 646.330.5483.          

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