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The RoomPlace Signs Long-Term Renewal With Alliance Data

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Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced it has signed a long-term renewal agreement to continue providing private label credit card services for The RoomPlace. The Chicago-based multichannel retailer, which celebrates its 100th anniversary next year, offers high-quality home furnishings through 22 locations throughout Illinois and Indiana. The RoomPlace posts annual sales of approximately $150 million, and is listed by Furniture Today magazine as a “Top 100 U.S. Furniture Store.”

Under terms of the agreement, Alliance Data will continue providing The RoomPlace with private label credit card services, including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.  Through various credit and marketing tools, Alliance Data will provide additional RoomPlace Credit Card account-holder benefits, such as flexible financing options designed to support repeat purchases and customer satisfaction, as well as advance notification of sales and promotions.
 
“We have a powerful team here at The RoomPlace and we have made significant improvements in marketing, merchandising and operations. We are pleased to be supported by Alliance Data whose private label credit program continues to be a key driver of sales and customer loyalty for The RoomPlace,” said Steve Giordano, chief executive officer of The RoomPlace. “Our company began in 1912 as a single store, and today with 22 stores we prepare to celebrate our 100th year anniversary, and are proud to be building on that great tradition. Selling furniture is about fashion and relationships and it works best with trusted partners who understand our customers’ wants and needs. Alliance Data shares our focus on creating a long-term relationship with our customers and we are proud to have them as a partner.”
 
Ivan Szeftel, president of Alliance Data Retail Services, added, “We look forward to continuing to contribute to the growth of a business with a strong legacy and market share leadership position in the regions it serves. As The RoomPlace brand continues to grow and evolve, Alliance Data looks forward to the opportunity to collaboratively enhance the company’s value proposition for The RoomPlace cardholders, and in turn, measurably drive sales and help The RoomPlace achieve both its near- and long-term business goals.”
 
About The RoomPlace: The RoomPlace has been building relationships with customers since 1912, and is listed by Furniture Today magazine as a “Top 100 U.S. Furniture Store.” Headquartered in Lombard, Ill., the company operates 22 stores and is the largest furniture retailer in Illinois and Indiana. The RoomPlace makes furniture buying simple for customers, thanks to showrooms with completely furnished, coordinated rooms created by the company's team of experienced designers. Customers not only save on every piece of furniture they buy, they save even more when they buy a complete room. For more information, please visit theroomplace.com.
 
 
About Alliance Data
Alliance Data® (NYSE:ADS) and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs approximately 8,500 associates at more than 50 locations worldwide.

Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada’s premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com, or you can follow us on Twitter at www.Twitter.com/AllianceData.

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