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HFIA Partners with CSN to Drive More Traffic To HFIA Member's Stores

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The Home Furnishings Independents Association (HFIA) and online retail giant CSN Stores announced that they have joined together to offer CSN’s Get It Near Me program with a discount program exclusively available to HFIA members.  Designed to drive customer traffic into stores, Get It Near Me utilizes CSN’s Internet ad platform to promote participating retailers to the site’s 11 million visitors each month.
 
Online customers to any of CSN’s 200+ product-specific furnishings sites will be able to locate and view retail showrooms within the shopper’s geographic area simply by clicking on HFIA member advertisements. No contracts or minimum commitments are required of stores to participate. In addition, the program includes free account support, educational seminars on web strategy and a rebate for HFIA members.
 
“Few independent home furnishings dealers will have the resources, money or staff, to create the kind of Internet traffic that CSN’s sites enjoy,” states Mary Frye, president of HFIA.  However, Get It Near Me is an affordable way to drive more traffic from the Internet to the local retailer’s site and their store.”
 
“Given CSN’s tremendous traffic, I wanted to capture those leads and send them to our store,” states Seth Weisblatt of Sam’s Appliances & Furniture in Fort Worth. “I’ve been tracking it with Google Analytics.  We’ve definitely gotten some traffic from it.  It’s been good.”
 
Based in Boston, Mass., CSN Stores is the second-largest online retailer of home goods in the U.S. and offers more than 3 million items from 5,000 brands. CSN Stores LLC (
www.csnstores.com) is a $380 million+, privately held company serving customers in the U.S., Canada, the U.K., and Germany. CSN’s web sites include: AllModern.com, Luggage.com, Cookware.com and BedroomFurniture.com. CSN is a member of HFIA.
 
HFIA, the voice of independent-thinking home furnishings professionals, offers a comprehensive range of business services dedicated to providing solutions to meet business owners’ needs. HFIA manages the behind-the-scenes store services that allow owners to focus on their top priority, customers. Member services include discounted bankcard processing, consumer financing, low-cost freight programs, competitively-priced business insurance, online furniture sales training and more.
 
For more information about HFIA and Get It Near Me, visit the association’s website at
www.hfia.com or contact Mary Frye at 800.942-HOME (4663) or mary@hfia.com.

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