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HFIA Joins with Web4Retail to Bring the Marketing Power of Facebook to Home Furnishings Retailers

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Mary Frye, president of Home Furnishings Independents Association has announced that HFIA has partnered with Web4Retail to bring Facebook marketing to the association’s member stores.
Titled “Facebook Your Business,” the program is designed to help home décor retailers connect with customers through Facebook, the world’s largest social networking service. Facebook is the online leader in connecting people and businesses with an estimated 750 million users worldwide.
“Staying current with what the web can offer is important in retail today,” states Frye. “Facebook offers so much opportunity for reaching customers, especially those who might not otherwise read an ad or come into a store- the younger demographic.”
Web4Retail will design, create and manage a branded page for each retailer, building a targeted web Facebook presence and tailoring it to the personality of the store.  Pages will utilize focused retail content, store information, promotions, photos and links to product categories.
Basic and standard packages are offered and include management of the site on a daily basis as well as information regarding shopper site usage provided through Google Analytics.
“We do all the work,” states Denise Keniston, CEO of Web4Retail.  “The first phase is to design the page.  The second phase is the ongoing community management. We touch every page, every day. We come up with ideas to market directly to the fan. We build the community. We connect directly with the fans.”
A leader in web management for retail, Web4Retail (
www.web4retail.com) provides website design, web marketing, SEO, social media and e-commerce services for home furnishings industry retailers.
www.hfia.com), the voice of independent-thinking home furnishings professionals, offers a comprehensive range of business services dedicated to providing solutions to meet business owners’ needs. Acting as an extension of store staff, HFIA manages the behind the scenes store services that allow owners to focus on their top priority, customers. Member services include discounted bankcard processing, consumer financing, low-cost freight programs, competitively-priced business insurance, online furniture sales training and more.
For more information about HFIA and “Facebook Your Business,” visit the Association’s website at
www.hfia.com or contact Mary Frye at 800-942-HOME (4663) or mary@hfia.com or visit www.facebookyourbusiness.net.

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